Director, Sales Marketing

Location: Canada or US (Remote)

About YOU

As the Director of Sales Marketing, you’re a strategic and creative thinker who thrives at the intersection of marketing and sales. You have a deep understanding of what makes messaging resonate with clients, and you love crafting high-quality materials that help close deals. You’re collaborative, hands-on, and equally comfortable working independently or across teams. You understand how to work in a fast-paced, multi-brand environment and are energized by contributing to the growth of innovative media and streaming platforms.

Your Key Responsibilities:

• Sales Collateral Strategy: Own the end-to-end strategy and execution of all sales marketing materials, including pitch decks, product one-pagers, sizzle reels, case studies, email templates, and competitive battlecards.

• Content Development: Collaborate with brand and design teams to craft persuasive and visually engaging collateral that aligns with platform-specific objectives and client segments.

• Tailored Messaging: Translate complex product features and data into compelling, client-friendly language that resonates across industries and categories.

• Cross-Team Partnership: Partner closely with Sales, Revenue, and Product Marketing teams to ensure alignment of messaging, priorities, and timing.

• Campaign Support: Provide content support for major client presentations, partner launches, industry events, and trade marketing campaigns.

• Quality and Brand Oversight: Ensure brand consistency, voice, and design standards are upheld across all sales materials.

• Performance Feedback Loop: Gather input from the Sales team and track usage of sales materials to continuously improve content relevance, accuracy, and effectiveness.

• LinkedIn and B2B Channel Strategy: Lead B2B content strategy in partnership with Social and Comms teams to elevate our presence with clients and industry partners.

Qualifications:

• 5-7 years of experience in sales marketing, B2B content marketing, or sales enablement roles, preferably within media, technology, or streaming industries

• Proven expertise in creating a wide range of content including pitch decks, case studies, and multimedia sales tools

• Strong writing and storytelling capabilities with the ability to integrate complex data into simple, compelling narratives

• Experience managing projects in cross-functional environments.

• Proficiency with presentation and design tools such as Google Slides, PowerPoint, and Canva (Figma or Adobe Creative Suite is a plus)

• A collaborative and adaptable mindset, with a strong understanding of sales processes and partner dynamics

Why You’ll Love Working with Us!

At APMC, we believe in empowering our team to do their best work. You’ll be part of a growing company that values creativity, curiosity, and collaboration. You'll work across brands that are reshaping the future of family and sports entertainment, and your work will have a direct impact on revenue growth and partnership success. We embrace new ideas, reward initiative, and support personal and professional development. Plus, you’ll get to work with a passionate and fun group of people who care deeply about what they do.

To be considered for this exciting and challenging role, please apply TODAY.

A Parent Media Co. (APMC) is committed to employment equity, welcomes diversity in the workplace and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.