This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Product Marketing (Gym Segment) based in United States.
This is a high-impact leadership role responsible for shaping how a flagship gym-focused product is positioned, launched, and scaled across the market. You will define the core narrative that connects product value to customer needs, ensuring clarity, differentiation, and commercial impact across all go-to-market motions. The role sits at the intersection of Product, Sales, and Customer Success, requiring strong cross-functional influence and strategic judgment. You will lead product launches, drive adoption strategies, and build competitive intelligence into everyday decision-making. Acting as both strategist and hands-on operator, you will elevate how the organization communicates value to gym and studio customers. This is a player-coach role, with the opportunity to lead a growing product marketing function while directly shaping key initiatives. The environment is fast-moving, collaborative, and highly outcome-oriented.
Own and evolve product positioning and messaging for the gym segment, ensuring clarity, differentiation, and consistent adoption across Sales, Marketing, and Customer Success teams. Lead go-to-market strategy and execution for product launches, including tiered launch planning, cross-functional readiness, and performance evaluation.
12+ years of B2B SaaS product marketing experience with deep expertise in positioning, messaging, and go-to-market strategy for complex, multi-audience products. Proven ability to translate technical product capabilities into clear, compelling value propositions that influence both customers and internal stakeholders.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
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