Director, Product Marketing – GTM

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  • Company Veeam Software
  • Employment Full-time
  • Location 🇺🇸 United States nationwide
  • Submitted Posted 3 days ago - Updated 1 hour ago
<div class="content-intro"><div class="elementToProof"><p>Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.</p></div></div><h4><strong>About the Role</strong></h4><p><span style="font-size: 10pt;"><span data-contrast="auto">Veeam is expanding into the enterprise with a broader platform across&nbsp;</span><strong><span data-contrast="auto">Data&nbsp;Security,&nbsp;Identity, and AI trust</span></strong><span data-contrast="auto">.</span><span data-ccp-props="{}">&nbsp;</span></span></p><p><span style="font-size: 10pt;"><span data-contrast="auto">We are looking for a Director of Product Marketing to own and scale the enterprise go-to-market motion—translating our platform and solutions into repeatable plays that drive&nbsp;pipeline, accelerate deals, and expand within strategic accounts.</span><span data-ccp-props="{}">&nbsp;</span></span></p><p><span style="font-size: 10pt;"><span data-contrast="auto">This role is focused on&nbsp;execution at&nbsp;scale: turning strategy into field&nbsp;success, and&nbsp;ensuring we win in complex enterprise environments.</span><span data-ccp-props="{}">&nbsp;</span></span></p><h4 id="id-📝JobDescription&amp;JobPostGuidelines-WhatYou’llDo.1"><strong>What You’ll Do</strong></h4><ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Define and operationalize GTM plays for enterprise customers across key segments and industries&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Develop clear value frameworks aligned to enterprise buying groups (CIO, CISO,&nbsp;Data&nbsp;Leaders)&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Partner with sales leadership to improve deal velocity, win rates, and expansion&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Translate positioning and solutions into pipeline-generating programs&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Align&nbsp;closely with demand generation, partners, and customer success to ensure consistent execution across the funnel&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Support cross-sell&nbsp;and platform adoption within the existing install base&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Build enterprise-ready sales plays, messaging, and tools for complex, multi-stakeholder deals&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Develop battlecards, objection handling, and competitive positioning&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Actively support strategic deals and top accounts with tailored messaging and deal strategy&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Create repeatable frameworks for account targeting, segmentation, and deal progression&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Ensure global consistency while enabling regional flexibility&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Continuously refine GTM based on field feedback and performance data&nbsp;</span></li></ul><h4 id="id-📝JobDescription&amp;JobPostGuidelines-WhatYou’llDo.1"><strong>What You’ll Bring</strong></h4><ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">8–12+ years in product marketing or GTM roles in enterprise software&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Strong understanding of enterprise sales cycles and complex deal dynamics&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Experience building and scaling repeatable GTM motions&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Track record&nbsp;of driving measurable outcomes: pipeline, revenue, adoption&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Ability to work cross-functionally with sales, marketing, and product teams&nbsp;</span></li></ul><h4 id="id-📝JobDescription&amp;JobPostGuidelines-WhatYou’llDo.1"><strong>Bonus Skills</strong></h4><ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">A GTM operator who knows how enterprise deals&nbsp;actually get&nbsp;done&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Understand technical products and translate capabilities into use cases and outcomes&nbsp;&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">A leader in marketing and a&nbsp;partner to sales, with strong field credibility&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Highly execution-oriented with a focus on business outcomes, not just assets&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Comfortable in ambiguity, but relentless about driving clarity and results&nbsp;</span><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></li></ul><p>&nbsp;</p><div class="pay-range"><div class="description"><div class="body"><p><strong>What you'll get</strong></p><ul><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" data-uuid="82d6d9e2-e817-4acc-84f0-c7c2371948af">Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" data-uuid="a78978dc-ac89-45cb-90d8-046512111001">Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" data-uuid="c1532033-276f-4e8a-a3b5-e95a41390077">Medical, dental, and vision coverage starting on your first day</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" data-uuid="269bfa66-2d60-4598-8e5b-4cca247a02cd">Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" data-uuid="5f78a25b-2b13-4e0c-8a27-7b2f06f8af85">401(k) retirement plan with company matching contributions</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" data-uuid="72318735-b901-4780-8fd3-4c5b19dc96de">Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" data-uuid="ab8637f1-df99-4bd9-ac2a-1038c17e946d">AirVet: 24/7 virtual veterinary care at no cost</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" data-uuid="acc447d4-7091-44ec-85c6-7041bf41a6c9">Legal services, identity protection, and supplemental health insurance options</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" data-uuid="f1cae164-1753-4613-9116-6f6cbaa77f39">Tax-advantaged spending accounts for healthcare, dependent care, and commuting</li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" data-uuid="2b56323b-b405-4551-b6ce-3aaf737adb5a">Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning</li></ul><p>#LI-TS1</p><p>&nbsp;</p><p><strong>Compensation Transparency</strong></p><p>Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.</p><p>In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.</p><div><strong>U.S. Geographic Zones &amp; Compensation Ranges (TTC / OTE)</strong></div></div></div><p class="body body--medium"><strong>Zone 1: San Francisco Bay Area, New York City Boroughs</strong></p><p class="body">&nbsp;$237,100 - $440,200</p></div><div class="pay-range"><p class="body body--medium"><strong>Zone 2: Washington, California (excluding San Francisco Bay Area)</strong></p><p class="body">&nbsp; $217,300- $403,400</p></div><div class="pay-range"><p class="body body--medium"><strong>Zone 3: Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York (excluding NYC boroughs); Sales roles located in Georgia, Ohio, and Arizona</strong></p><p class="body">&nbsp; $197,500-$366,800</p></div><div class="pay-range"><p class="body body--medium"><strong>Zone 4: All other US locations</strong></p><p class="body">&nbsp; $171,800 - $319,100</p></div><div class="content-conclusion"><div data-pm-slice="1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]" data-en-clipboard="true"><hr></div><div data-pm-slice="1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]" data-en-clipboard="true"><span lang="EN-US" style="font-family: helvetica, arial, sans-serif;"><strong>Veeam Software is an equal opportunity employer</strong> and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.</span></div><div data-pm-slice="1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]" data-en-clipboard="true"><p><span style="font-family: helvetica, arial, sans-serif;">Please note that any personal data collected from you during the recruitment process will be processed in accordance with our&nbsp;<a href="https://www.veeam.com/recruiting-privacy-notice.html">Recruiting Privacy Notice</a>. &nbsp;</span></p><p><span style="font-family: helvetica, arial, sans-serif;">The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes.&nbsp;</span></p><p><span style="font-family: helvetica, arial, sans-serif;">By applying for this position, you consent to the processing of your personal data in accordance with our&nbsp;<a href="https://www.veeam.com/recruiting-privacy-notice.html">Recruiting Privacy Notice</a>.</span><br><br><span style="font-family: helvetica, arial, sans-serif;"><strong>By submitting your application, you acknowledge that the information provided in your job application and any supporting documents is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification of information may result in disqualification from consideration for employment or, if discovered after employment begins, termination of employment.</strong></span></p></div><p><a id="app"></a></p></div>

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