About the role
As the Director, Product Marketing and Sales Enablement, this role will be tasked with supporting strategic initiatives to effectively strategize, launch, promote and package our premium healthcare marketing solutions. Reporting directly to the Senior Director, Product Marketing & Sales Enablement you will play a pivotal role in collaborating with top accounts with custom resources and driving product literacy amongst client-facing teams.
What you'll do
- Go-to-Market Activation: Lead and orchestrate cross-functional teams to drive the successful activation of comprehensive go-to-market strategies for our product portfolio and strategic acquisitions.
- Product Launch: Oversee the end-to-end process of launching go-to-market initiatives for new products, features, key partnerships (data, platforms, channels), and the seamless integration of acquired companies. Drive close collaboration with product management, training, sales, and marketing teams to ensure flawless execution and market adoption.
- Product Positioning and Messaging: Direct the development of compelling narratives and differentiated product positioning that resonates deeply with target audiences. Lead the creation of impactful marketing assets, including advanced sales collateral, presentations, and comprehensive social and website content.
- Sales Enablement: Strategically partner with Senior Director, Product Marketing and Sales Enablement to develop and deliver sophisticated tools, support training initiatives as Product Marketing SME, and resources that empower sales teams to effectively articulate Swoop’s unique value proposition and competitive differentiators.
- Partner Enablement: Collaborate closely with the partnership team to develop and provide essential tools, support training initiatives as Partner Marketing SME, and resources that enable partners to effectively communicate Swoop’s value proposition to prospects and their own networks.
- Market Analysis: Proactively lead and conduct in-depth analysis of industry trends, the competitive landscape, and customer feedback to continually refine and optimize marketing strategies. Leverage data-driven insights to adapt strategies, identify emerging opportunities, and proactively mitigate potential challenges.
- Cross-functional Collaboration: Cultivate and champion strong, collaborative relationships with product management, sales, and other critical departments to ensure strategic alignment and seamless collaboration throughout the entire product lifecycle. Act as a pivotal bridge between teams to drive collective success and synergistic outcomes.
- Customer-Centric Approach: Instill and champion a deeply customer-centric mindset across the organization, ensuring that all marketing initiatives are meticulously aligned with addressing core customer needs and pain points, ultimately fostering long-term customer satisfaction and loyalty.
Qualifications
- Proven experience in product marketing or sales enablement, especially within HealthTech and AdTech and understanding of product go-to-market processes
- Healthcare experience is a must, mainly with a strong understanding of health data and endemic platforms
- Experience working in a fast growth sales-focused company a plus
- Strong communication and interpersonal abilities.
- Demonstrated ability to work collaboratively across teams.
- Effective project management skills with an ability to handle multiple projects simultaneously.
- Ability to work under tight deadlines and manage multiple projects simultaneously.
- Excellent PowerPoint skills are a must.
- Experience with Seismic or similar sales enablement platform a plus.
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Preference to be located in the tri-state area of East coast.