This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Payer Marketing based in United States.
This senior leadership role offers the opportunity to shape and communicate a compelling payer strategy within a highly innovative healthcare environment. You will be responsible for developing the narratives and market positioning that connect clinical value, economic impact, and operational excellence into a cohesive story for payer audiences. Working closely with executive leaders and cross-functional teams, you will influence go-to-market initiatives, strategic partnerships, and market perception. The position combines healthcare expertise, strategic thinking, and executive-level communication skills to drive alignment across commercial, clinical, and product functions. Ideal for a seasoned healthcare marketing professional, this role provides significant visibility and impact in shaping how complex healthcare solutions are understood and adopted across the payer landscape.
Accountabilities:- Develop, own, and continuously refine the organization's strategic payer narrative, ensuring alignment with business priorities and market opportunities.
- Establish and communicate a differentiated value proposition that integrates clinical outcomes, economic benefits, and operational capabilities.
- Serve as the primary architect of payer-focused messaging across product, portfolio, and enterprise-level strategies.
- Translate healthcare industry trends, market dynamics, and strategic objectives into compelling narratives for payer stakeholders.
- Partner with commercial and field teams to convert payer strategy into practical messaging, tools, and enablement resources that support customer engagement.
- Guide thought leadership initiatives and external payer communications, strengthening market awareness and organizational credibility.
- Collaborate with executive leadership to communicate strategic vision, competitive differentiation, and business impact.
- Lead cross-functional planning and alignment across marketing, sales, payer strategy, health economics, customer experience, medical affairs, and product teams.
- Ensure consistent integration of payer-focused messaging into brand strategies, go-to-market plans, and customer engagement programs.
- Promote a culture of accountability, innovation, teamwork, inclusion, and operational excellence.
Requirements:
- Bachelor's degree in Business Administration, Healthcare Administration, Marketing, Technology, or a related field.
- 12+ years of progressive experience in healthcare sales, payer account management, payer marketing, or related healthcare commercial functions.
- 3+ years of leadership experience managing teams, strategic initiatives, or cross-functional programs.
- Deep understanding of payer organizations, healthcare economics, reimbursement models, and healthcare market dynamics.
- Proven ability to develop strategic narratives and value propositions that resonate with payer audiences and executive stakeholders.
- Exceptional communication, storytelling, presentation, and executive engagement skills.
- Experience translating complex business, clinical, and operational information into persuasive market-facing messaging.
- Strong cross-functional leadership skills with the ability to influence stakeholders across multiple disciplines.
- Strategic mindset combined with strong execution capabilities and attention to detail.
- Ability to manage multiple priorities in a fast-paced, highly collaborative environment.
- Willingness and ability to travel up to 25% as required.
Benefits:
- Competitive annual base salary ranging from $210,000 to $250,000.
- Performance-based bonus eligibility.
- Comprehensive medical, prescription drug, dental, and vision coverage.
- Retirement savings plan.
- Paid vacation, holidays, personal days, and volunteer time off.
- Paid parental and caregiver leave programs.
- Wellness and employee well-being support initiatives.
- Professional development and career growth opportunities.
- Inclusive and collaborative workplace culture focused on respect, belonging, and innovation.
- Flexible work environment with opportunities to collaborate across national teams.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
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