Director, Partner Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Partner Marketing in the United States.

This is a senior marketing leadership role focused on shaping how a global SaaS organization engages, activates, and scales its partner ecosystem. You will define the strategy for partner-facing marketing, turning complex solutions into clear, persona-driven messaging that enables partners to sell, co-market, and generate demand effectively. Operating at the intersection of Marketing, Sales, and Alliances, you will drive programs that directly influence pipeline creation and partner-sourced revenue. The role requires a strong blend of strategic thinking, executional excellence, and cross-functional leadership in a fast-paced, data-driven environment. You will build scalable partner campaigns using insights, automation, and emerging AI capabilities. This is a high-impact position with direct visibility into revenue performance and partner success across global markets.

Accountabilities:

In this role, you will own the end-to-end partner marketing strategy and execution, ensuring alignment between partner engagement, go-to-market priorities, and revenue outcomes. You will shape how the organization communicates with its partner ecosystem and ensure all programs drive measurable impact across activation, enablement, and pipeline generation.

Define and lead the partner go-to-market strategy, including segmentation, persona development, and messaging frameworks
Develop solution-oriented narratives that enable partners to position and sell offerings effectively
Design and execute partner-facing campaigns aligned to pipeline goals, partner tiers, and revenue opportunities
Drive multi-channel campaign execution across email, webinars, digital platforms, partner portals, and field teams
Build scalable programs that improve partner activation, engagement, and co-selling readiness
Optimize partner channel strategy, ensuring consistent communication flow and effective lead management
Lead a high-performing partner marketing team focused on pipeline contribution and performance outcomes
Partner closely with Alliances, Sales, Product Marketing, and Revenue Marketing to align strategy and execution
Use data, insights, and AI-driven tools to continuously improve campaign performance and conversion rates
Establish KPIs, reporting frameworks, and performance tracking for partner marketing impact

Requirements:

This role requires a seasoned B2B SaaS marketing leader with deep experience in partner or channel marketing, strong commercial acumen, and the ability to influence cross-functional teams at scale. You bring a strategic mindset paired with hands-on execution capability and a strong understanding of how partner ecosystems drive revenue growth.

12–15 years of experience in B2B SaaS marketing, with a focus on partner, channel, or GTM strategy
Proven track record of building and scaling partner-facing campaigns that drive engagement and pipeline
Strong expertise in persona-based messaging, solution positioning, and GTM storytelling
Experience collaborating with Alliances, Partner Sales, Revenue Marketing, and Product Marketing teams
Familiarity with marketing and analytics tools such as Salesforce, Marketo, 6sense, and Power BI
Strong leadership presence with experience managing and developing high-performing teams
Ability to operate effectively in a fast-paced, matrixed environment with shared accountability
Strong analytical and data-driven decision-making skills
Excellent communication and stakeholder management abilities across senior audiences
AI fluency or strong willingness to integrate AI into marketing workflows and optimization

Benefits:

Competitive senior-level compensation with performance-based incentives (where applicable)
Comprehensive health, life, and disability insurance (varies by location)
Paid time off and paid parental leave
Opportunity to lead a high-impact global partner marketing function
Strong focus on AI-driven innovation and modern marketing practices
Inclusive work culture with employee resource groups and leadership support
Flexible, fast-paced environment within a high-growth SaaS organization
Career growth opportunities within a global go-to-market leadership structure.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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