Director, Omnichannel Strategy & Experience Design

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Omnichannel Strategy & Experience Design in United States.

This role defines the foundational logic behind how customers and accounts are engaged across the entire lifecycle. It focuses on designing the structure, sequencing, and decisioning of omnichannel journeys rather than executing campaigns or managing channel delivery. You will translate business priorities, revenue goals, and audience insights into scalable journey frameworks that guide how engagement happens across complex buying groups. Working within a B2B enterprise SaaS environment, you will design systems that determine when, why, and how customers are engaged based on behavioral and intent signals. The role sits at the intersection of strategy, data, and experience architecture, shaping the “blueprint” that downstream teams activate. It is ideal for someone who thrives in systems thinking and wants to influence engagement at a structural level.

Accountabilities:

In this role, you will own the design and evolution of the omnichannel lifecycle strategy, ensuring it aligns with business priorities and revenue objectives. This includes:

Defining and maintaining the omnichannel strategy and journey roadmap across the full customer and account lifecycle
Designing end-to-end journey architectures, including personas, buying groups, lifecycle stages, triggers, and desired outcomes
Building decisioning frameworks that define engagement logic, branching paths, and personalization rules across channels
Establishing how behavioral, intent, product, and sales signals influence engagement timing and sequencing
Collaborating with data, marketing operations, content, and martech teams to ensure journey designs are executable and scalable
Developing reusable journey frameworks, templates, and design patterns to standardize and accelerate future lifecycle design work

Requirements:

The ideal candidate brings deep experience in B2B SaaS or enterprise environments where customer journeys are complex, non-linear, and account-driven. You should have:

6+ years of experience in B2B marketing with strong exposure to SaaS or enterprise lifecycle programs
Proven background in lifecycle marketing, journey design, or omnichannel orchestration
Experience working with marketing automation and experience platforms (e.g., Marketo, Salesforce, Adobe)
Strong systems thinking with the ability to translate strategy into structured, scalable frameworks
Experience supporting complex buying groups with multiple stakeholders and long sales cycles
Ability to collaborate across global, cross-functional teams and align diverse stakeholders
Strong analytical mindset with understanding of behavioral, intent, and account-level signals

Benefits:

Fully remote, U.S.-based work environment
Opportunity to work on enterprise-scale omnichannel strategy and lifecycle architecture
Collaborative, strategy-led consulting-style environment
Exposure to complex B2B SaaS and global customer engagement programs
Opportunity to build scalable frameworks used across multiple teams and programs
Competitive compensation aligned with experience
Potential for occasional client travel for strategic engagements

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Director, Omnichannel Strategy & Experience Design

Requirements:

Benefits:

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