This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Omnichannel Strategist (Life Sciences) in United States.
This is a strategic and high-visibility role focused on transforming how customer engagement is designed and executed across the life sciences landscape. You will lead the development of integrated omnichannel strategies that connect digital, field, and in-person experiences into a seamless journey. Working cross-functionally with marketing, analytics, and technology teams, you will turn data into actionable insights that drive personalization and performance. This position blends strategic consulting with hands-on execution, offering the opportunity to shape innovative programs powered by advanced analytics and AI. You’ll operate in a collaborative, forward-thinking environment where experimentation, continuous learning, and measurable impact are highly valued.
Accountabilities:- Lead the development of omnichannel engagement strategies aligned with business objectives and customer needs
- Partner with cross-functional stakeholders to design data-driven personas, segmentation models, and customer journey maps
- Translate strategic frameworks into actionable omnichannel programs, campaigns, and execution playbooks
- Coordinate with content, media, field, and technology teams to orchestrate integrated campaigns across multiple channels
- Leverage CRM and marketing automation platforms to activate and optimize engagement strategies
- Define KPIs and measurement frameworks to evaluate program performance and business impact
- Analyze campaign data using BI tools and collaborate with analytics teams to refine targeting and predictive models
- Promote a test-and-learn culture, continuously improving strategies through experimentation and insights
- Support internal training and change management initiatives to drive omnichannel adoption and best practices
Requirements:
- Bachelor’s degree in Marketing, Business, Analytics, or a related field; advanced degree is a plus
- 5–7 years of experience in digital marketing, customer engagement, or omnichannel strategy, preferably within life sciences or healthcare
- Strong expertise in business intelligence and data visualization tools such as Tableau, Power BI, or Qlik
- Proven experience in persona development, journey mapping, and data-driven targeting strategies
- Familiarity with predictive analytics and AI-driven tools for campaign optimization and customer insights
- Hands-on experience with CRM and marketing orchestration platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, Veeva CRM, Marketo)
- Knowledge of digital marketing channels and tools, including paid media, social platforms, and SEO/SEM analytics
- Strong consulting, communication, and stakeholder management skills, with the ability to influence cross-functional teams
- Demonstrated ability to balance strategic thinking with executional detail in a fast-paced environment
Benefits:
- Competitive compensation package with performance-based incentives
- Comprehensive healthcare and wellness programs supporting a healthy lifestyle
- Generous paid time off and flexible remote work arrangements
- Retirement plans and income protection benefits
- Access to cutting-edge tools and technologies in analytics, AI, and omnichannel orchestration
- Ongoing professional development and career growth opportunities
- Inclusive, people-first culture that values diversity, collaboration, and self-expression
- Regular team events, recognition programs, and global community engagement initiatives
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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