Director of Strategic Marketing

<div class="content-intro">Founded in 1993, MedeAnalytics is an innovation-focused company. Over the past three decades, we have worked tirelessly to reimagine healthcare through the power of data—and helped thousands of organizations achieve their potential along the way. Leveraging state-of-the-art analytics and data activation, MedeAnalytics delivers actionable insights that support payers, providers, employers, and public entities as they navigate the complex healthcare landscape. Using artificial intelligence and machine learning alongside the most advanced data orchestration in the industry, we empower organizations to optimize their resource allocation, experience superior patient outcomes, and achieve population health management goals.And that’s just the beginning.With a deep understanding of the complex challenges facing the healthcare industry, MedeAnalytics offers a comprehensive suite of solutions to address key areas such as:<ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Population Health Management: Gain insights into patient populations, identify at-risk individuals, and implement targeted interventions to improve health outcomes.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Value-Based Care: Optimize care delivery, reduce costs, and enhance patient satisfaction by aligning with value-based care models.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Revenue Cycle Management: Streamline revenue cycle processes, improve reimbursement rates, and minimize denials.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">And more…</li></ul>MedeAnalytics is committed to delivering cutting-edge technology and exceptional customer service. Our team is passionate about transforming healthcare and making a positive impact on the lives of patients.</div>About Our Opportunity:MedeAnalytics is looking for a Director of Strategic Marketing to lead the development and execution of strategic marketing plans for MedeAnalytics. This includes product level messaging and positioning, sales enablement, campaigns, lead generation programs and events driving market awareness, solution differentiation and sales opportunities.The ideal candidate will have domain expertise and experience in the healthcare industry and have demonstrated experience in successful completion of B2B marketing initiatives that drive revenue. Reporting to the Vice President of Marketing, this person will own Product Marketing and Event Marketing to create strategic marketing programs and value-based campaigns that drive measurable results. The Director of Strategic Marketing will also work in close partnership with Product, Tactical Marketing Operations, the Creative Team, Sales and Sales Operations to maintain brand, product messaging, and data integrity, best practices, and optimized workflow for lead transfer and pipeline reporting.Essential Duties and Responsibilities: <ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop and execute marketing plans to meet strategic imperatives and achieve business objectives</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Maintain a thorough understanding of the US healthcare market (Payer and Provider experience preferred) and gather competitive intel for internal understanding</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Serve as a ‘trusted marketing partner’ to sales and product</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Help define MedeAnalytics’ positioning and messaging while developing the MedeAnalytics brand within new channels/market segments</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Work with marketing operations and creative teams to execute effective customer and industry events and marketing campaigns that are on-brand via appropriate channels</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop and align a sales enablement strategy providing content and tools for effective lead generation activities</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Regularly engage with product and sales leaders to ensure client and sales enablement channels are kept current and optimized</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Work with operations team to produce high value reference stories to support key sales, marketing and launch initiatives</li></ul> Essential Education, Experience and Interests: <ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Bachelor’s degree in related field required; Masters preferred</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">10+ years of experience in B2B marketing in healthcare IT</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ability to work independently with a practical, "roll-up your sleeves" style</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience in building high impact marketing campaigns using all relevant channels and media</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Creative thinker with the ability to take both strategic and tactical direction</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Excellent project management skills with the ability to provide support to others</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong written and verbal communication/presentation skills</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Digital Marketing / Marketing automation platform experience required; Experience using Salesforce, Pardot, SalesLoft, a plus.</li></ul>Additional Information:MedeAnalytics believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is $150,000 - $175,000 USD + 12.5% bonus potential. Please note that actual compensations for all roles may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, relevant work experience, professional achievements/qualifications, skill level, business need, location and will be finalized at the time of offer.<div class="content-conclusion">Benefits Include:<ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Comprehensive Medical, Dental, and Vision Coverage – Effective the first of the month following your start date</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Company-Paid Life & AD&D Insurance, plus Short-Term and Long-Term Disability (STD/LTD)</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Company-Paid Employee Assistance Program (EAP) premium tier for your wellbeing</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">401(k) Plan with company match</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Paid Holidays and Paid Time Off (PTO) Accruals</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Employee Referral Bonus Program</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Professional Development Opportunities to support your growth</li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">And More!</li></ul>We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.** At this time, we are unable to provide or transfer sponsorship; candidates must be authorized to work in the country where this position is located and cannot require sponsorship now or in the future.At MedeAnalytics we deeply value each and every one of our committed, inspired and passionate team members. If you're looking to make an impact doing work that matters, you're in the right place. Help us shape the future of healthcare by joining #TeamMede.MedeAnalytics does not utilize any outside vendors/agencies.  Please no unsolicited phone calls or invites.</div>

Director of Strategic Marketing

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