Job Summary
Under the general direction of the CSO, the Director of Sales Strategy serves as a key commercial architect for MiLa’s go-to-market planning and revenue optimization. This role leads the integration of trade performance, forecasting, pricing architecture, and sales analytics to ensure our growth strategy is data-informed, channel-specific, and financially sound. As a senior cross-functional leader, this role guides sales execution strategy across both retail and foodservice, while managing internal sales operations and enabling scalable infrastructure for growth.
Duties/Responsibilities
- Own MiLa’s channel strategies across retail and foodservice, aligning cross-functional teams around growth priorities and execution discipline
- Lead the development of revenue targets, forecasting models, and pricing architecture in close collaboration with the CSO and Finance
- Refine customer segmentation and trade investment guardrails to support profitable growth
- Translate syndicated and internal data into actionable insights for account strategy, promotional planning, and innovation launches
- Serve as the strategic lead for trade budget design, accrual tracking, and ROI reporting
- Guide category development narratives and business reviews in partnership with sales and marketing
- Oversee the implementation of analytics tools, dashboards, and scorecards to drive accountability and visibility
- Lead internal sales operations and systems, ensuring tools, processes, and documentation support scalable execution
- Support investor and board-level reporting through performance storytelling and KPI analysis
- Manage and direct support roles as needed
- Provide mentorship and thought partnership across the broader sales and finance teams
- Develop and maintain weekly/monthly consumption and distribution reports to monitor business health
- Translate complex data into actionable insights and recommendations for sales, marketing, and leadership teams
- Identify category trends, white space opportunities, and risks to inform strategic planning
- Support customer presentations with data-driven stories that highlight brand performance and growth opportunities
- Partner cross-functionally with Sales, Marketing, and Finance to align on category strategy and execution
- Build dashboards and reporting tools to streamline data analysis and improve decision-making speed
- Monitor retailer-specific data (POS, shopper insights, loyalty card data where available) to support business planning
- The position is required to travel 20% time (locally, regionally, nationally, etc)
- Ideally, the position is based out of Denver, CO or Seattle, WA regions
- Position required to travel to Sumner, WA (Corp HQ) for meetings quarterly
- Other duties as assigned
Required Skills & Abilities
- Strategic thinker with deep expertise in trade, pricing, and channel planning
- Skilled in translating analytics into execution plans and executive recommendations
- Proven ability to influence cross-functional stakeholders and executive leadership
- Previous experience with Food/mass (Kroger, Albertsons, WholeFoods, Target, WalMart) /Costco, strongly preferred
- Strong business acumen with a clear understanding of sales P&Ls and margin dynamics
- Experienced in systems design, data visualization, and scalable sales infrastructure
- Proficient in Google Workspace, syndicated data tools (e.g. SPINS, IRI), and ERP/CRM platforms
Education & Experience
- 10+ years of experience in sales strategy, revenue management, trade marketing, or category leadership within CPG
- Experience in Food industry, highly preferred
- Experience leading direct reports and cross-functional workstreams
- Bachelor’s degree required
Why Should You Join Us?
- Employer-funded health benefits including medical, dental, and vision insurance. MiLa covers 75% of employee premiums & 25% of dependent premiums
- Voluntary/optional employee paid group insurance for Life & AD&D (with guarantee issue amounts at time of hire), Hospital, and Short Term Disability
See other openings at MiLa here: https://eatmila.com/pages/careers