Director of Marketplaces

Company Description

TRUEWERK—based in Denver, Colorado—is reimagining life and work in the trades by engineering the world’s most technically advanced, high-performance workwear. Today’s trade professionals rely on apparel that keeps them safe, comfortable, and capable of performing at their best. By innovating technical fabrics that deliver unmatched performance in hot weather—or that layer together effectively in cold and inclement conditions—TRUEWERK proudly supports the men and women across the trades who are building tomorrow. TRUEWERK serves customers in the U.S. and Canada via TRUEWERK.com, Amazon, and through our wholesale, retail, and enterprise sales partners. With nearly 50 hardworking employees, TRUEWERK is on a strong growth trajectory and is passionate about developing its people and culture in support of its mission.

Job Description

TRUEWERK is looking for an experienced marketplace expert to accelerate our growth across key online platforms. Reporting directly to the VP of Ecommerce, you’ll collaborate closely with our marketing and operations teams to profitably expand TRUEWERK’s brand presence and connect with the next generation of trade professionals.

As the Director of Marketplaces, you’ll lead the strategy, execution, and optimization of our business across Amazon, Walmart, and emerging marketplaces. You'll be accountable for driving revenue, profitability, and operational excellence—while partnering with our agency team to ensure flawless execution and campaign performance.

This role is both strategic and hands-on. You’ll guide cross-functional initiatives that scale operations, improve customer experience, and enhance marketplace performance. The ideal candidate is deeply versed in marketplace best practices and thrives on using data to uncover insights and unlock growth.

This is a hybrid role that requires regular time onsite at TRUEWERK’s headquarters in Denver, Colorado. Employees may work remotely when appropriate, based on business needs.

What you'll do:

Marketplace Strategy & Growth

• Own the performance of the marketplace business, managing revenue, profitability, and operational efficiencies that deliver against annual sales and ROAS goals.
• Develop and execute a comprehensive strategy for Amazon, Walmart, and other emerging marketplaces, ensuring alignment with the company’s overall ecommerce vision.
• Define short-term and long-term growth plans by leveraging data, insights, and market trends to deliver against goals.
• Identify new marketplace opportunities and build a roadmap for expansion.

Forecasting, Reporting & Performance Analytics

• Develop and monitor key performance indicators (KPIs) across sales, advertising efficiency (ROAS, CPC, CPS), contribution margin, and operational performance.
• Partner with Finance, Performance Marketing, and leadership to develop monthly revenue forecasts across demand, advertising spend, and customer types.
• Develop and implement data-driven reporting frameworks to inform decision-making and executive updates.

Channel Operations & Optimization

• Oversee listing optimization, pricing strategies, and inventory management for both Amazon and Walmart.
• Manage relationships with Amazon and Walmart account managers to stay ahead of platform updates and strategic opportunities.
• Work closely with supply planning and fulfillment teams to optimize inventory planning and ensure best-in-class customer experience.
• Work closely with our existing agency partner to optimize both the media and retail aspects of the business, while overseeing Amazon Advertising (AMS) and Walmart Connect strategies, optimizing campaign structures to improve efficiency and maximize ROI. While also ensuring adherence to marketplace policies.

Cross-Functional & Agency Collaboration

• Partner with marketing, demand planning, operations, and customer service teams to drive an integrated and cohesive marketplace strategy.
• Work collaboratively across departments to ensure seamless execution of marketplace initiatives.
• Connect the dots between TRUEWERK’s in-house creative and our agency’s creative teams to ensure seamless content creation for both Amazon and Walmart that meets Brand guidelines and design system requirements.

Qualifications

• 7–10+ years of ecommerce and marketplace experience with Direct-to-Consumer (DTC) brands
• Proven track record of growing and scaling marketplace businesses, with clear ownership of revenue and profitability
• Deep expertise in one or more of the following platforms: Amazon Seller Central, Amazon Advertising (AMS), Walmart Marketplace, and/or Walmart Connect
• Hands-on experience with  Shopify/Shopify Plus and NetSuite or a similar ERP system.
• Strong performance management skills, with a data-driven approach to driving sales, ROAS, and contribution margin
• Demonstrated ability to develop and execute marketplace strategies—including product assortment planning, promotional strategy, and listing optimization
• Experience leading cross-functional collaboration across demand planning, supply chain, marketing, customer service, and operations
• Advanced analytical skills; proficiency with tools such as Excel/Google Sheets, Amazon Seller Central reports, and Walmart Seller Center data
• Excellent communication and negotiation skills, with experience managing relationships across vendors, marketplace account teams, and digital/retail agency partners
• Experience with third-party logistics (3PL), fulfillment models (FBA, WFS), and inventory forecasting is a plus

Additional Information

TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to: 

• Employer-paid medical coverage
• Employer-paid dental coverage
• Optional vision coverage
• Employer-paid life and AD&D insurance
• Employer-paid short-term & long-term disability coverage
• Affordable coverage for dependents and domestic partners
• Additional out-of-pocket insurance options
• HSA account with employer contribution
• 401K with company match
• Monthly technology stipend
• Annual performance bonus
• Unlimited PTO policy
• 11 company holidays
• Hybrid working schedule
• Employee Assistance Program for mental health support
• Free workwear for you and discounts for friends and family!

Salary Range: $135,000 - $145,000 base salary + bonus

Applications for this role are expected to be accepted through June 27, 2025

TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements, and individual qualifications, without regard to race, color, age, religion, family or parental status, pregnancy, sex, gender identity, sexual orientation, national origin, disability, genetic information, or any other protected characteristic as outlined by federal, state, and local laws.