Director of Marketing, Public Sector and Partnerships

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Marketing, Public Sector and Partnerships in the United States.

This role is a strategic leadership opportunity focused on expanding market presence and driving growth within the federal public sector and partner ecosystem. You will design and execute go-to-market strategies, lead integrated marketing campaigns, and cultivate relationships with key government and commercial partners. Collaborating closely with sales, product, and alliances teams, you will ensure marketing initiatives align with business objectives and deliver measurable pipeline impact. The position requires a hands-on, data-driven approach to campaign management, partner engagement, and content development, while representing the voice of federal customers and partner organizations. You will manage budgets, vendors, and performance metrics, shaping programs that maximize ROI and strengthen market influence. This role demands a combination of strategic vision, execution excellence, and the ability to navigate complex stakeholder environments.

Accountabilities:

Develop and implement go-to-market strategies to grow pipeline within the federal public sector and commercial partner network
Lead integrated marketing campaigns, including account-based marketing (ABM), digital initiatives, and field events such as tradeshows, conferences, and executive roundtables
Manage partner marketing programs, co-marketing initiatives, and joint campaigns to drive awareness, engagement, and mutual pipeline growth
Represent the voice of the federal customer, ensuring messaging resonates with mission-driven government and security audiences
Collaborate across teams including sales, product marketing, communications, and field marketing to align campaign activities and ensure seamless execution
Define, track, and analyze KPIs to measure marketing impact, optimize investments, and identify growth opportunities
Oversee budgets, vendors, and timelines to deliver efficient, high-impact marketing programs

Requirements:

10+ years of experience in B2B marketing, with strong expertise in federal/public sector marketing, partner/channel marketing, or field marketing
Deep understanding of federal procurement cycles, government contracting, and partner/channel ecosystems
Proven track record in developing and executing go-to-market strategies that drive measurable pipeline and revenue impact
Experience in IT, cybersecurity, threat intelligence, SaaS, or public safety technology industries is highly preferred
Strong leadership, communication, and collaboration skills, with the ability to influence cross-functional stakeholders
Proficiency with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and ABM tools (e.g., Demandbase, 6sense, Terminus)
Familiarity with AI-driven tools for campaign development, content personalization, and marketing operations
Strategic thinker with excellent analytical, organizational, and project management capabilities

Benefits:

Competitive salary and performance-based incentives
Medical, vision, and dental benefits
401(k) plan and stock options
Health Savings Account (HSA) contributions
Flexible paid time off and generous parental leave policies
Learning and development stipends
Home office, internet, and mobile phone reimbursements for remote employees
Company-wide wellness and mental escape (ME) days
Recognition programs for anniversaries and milestones

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Director of Marketing, Public Sector and Partnerships

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