Director of Growth, Integrated Marketing Campaigns

Company Description

Hyperscience is a market leader in hyperautomation and a provider of enterprise AI infrastructure software. The Hyperscience Hypercell platform unlocks the value of an organization’s back office data through the automation of end-to-end processes, and transforms complex documents into LLM and RAG-ready data to power enterprise GenAI experiences. This enables organizations to transform manual, siloed processes into a strategic advantage, resulting in a faster path to decisions, actions, and revenue; positive and engaging customer, public, and patient experiences; and dramatic increases in productivity. 

Leading organizations across the globe rely on Hyperscience to drive their hyperautomation initiatives, including American Express, Charles Schwab, Fidelity, HM Revenue and Customs, Mars, Stryker, The United States Social Security Administration, and The United States Veterans Affairs. The company is funded by top tier investors including Bessemer Venture Partners, Battery, FirstMark, Stripes, and Tiger Global.

As the Director of Growth, Integrated Marketing Campaigns, you will be responsible for leading the development and execution of high-impact integrated demand generation campaigns and Sales Plays that drive awareness, engagement, and revenue growth for Hyperscience. As a key contributor to our revenue strategy, you will design integrated campaigns and Sales Plays that align closely with our brand, messaging, and sales goals. You will be responsible for collaborating across teams to create and execute multi-channel campaigns targeting specific customer segments and stages of the buyer journey. This role is ideal for a seasoned marketing professional who thrives on data, creativity, and delivering measurable results.

• Campaign Strategy & Planning
• Lead the development of the annual integrated campaign & sales play strategy, ensuring alignment with company revenue goals and target customer segments.
• Define campaign objectives, KPIs, and key messages to drive awareness, engagement, and conversion across multiple buyer personas, use cases and target industry verticals.
• Prioritize and allocate resources across campaigns to ensure maximum impact, balancing quick wins with long-term brand-building initiatives.
• Collaborate with Sales, product marketing, content, and digital teams to ensure that all campaigns are customer-centric, value-driven, and tailored to specific stages of the buyer journey.
• Multi-Channel Campaign Execution
• Develop and manage integrated campaigns strategy across multiple channels, including email marketing, digital advertising, social media, content syndication, SDR outbound, ABM, and webinars.
• Oversee the creation of campaign assets such as landing pages, email sequences, ads, and content in partnership with creative and content teams.
• Coordinate omnichannel execution to maintain consistency across platforms, ensuring that messaging and user experience align seamlessly with the campaign theme and company branding.
• Deploy Account-Based Marketing (ABM) strategies in collaboration with the sales team to personalize outreach and prioritize high-value accounts.
• Own the framework for defining and executing Sales Plays in collaboration with Sales, CSM and SDR leadership. 
• Performance Analysis & Optimization
• Monitor and analyze campaign performance metrics (CTR, MQLs, SQLs, conversions, pipeline influence) to measure ROI and inform data-driven decision-making.

• Optimize campaigns continuously by using A/B testing, multivariate testing, and audience segmentation to improve targeting, engagement, and conversion rates.
• Provide weekly and monthly reporting to the VP of Growth, along with insights and recommendations for improvement and future planning.
• Leverage customer insights and market trends to refine and adjust campaign strategies for greater impact, especially for key accounts and target industries. 
• Senior Leadership & Management
• Mentor and manage a team of senior campaign managers that will collaborate to drive aspirational strategy that captures global demand for our suite of products and services.
• Leverage data from the analytics teams to assess campaign performance to guide the channel mix, content and timing of future integrated campaigns.
• Optimize across channels and adjust strategies to improve engagement, conversion rates, and ROI. Communicate performance and opportunities across stakeholders to improve organization-wide. 
• Budget Management & Forecasting
• Develop and manage campaign budgets effectively, allocating resources based on anticipated ROI and strategic priority.
• Forecast and track campaign expenses, ensuring alignment with the overall marketing budget and company financial goals.
• Identify cost-effective campaign tactics and tools that deliver high impact without over/underspending.

• Bachelor's or Master's degree in Marketing, Business Analytics, Data Science, Operations, or a related field.
• Proven 10+ years of experience in marketing leadership experience managing $100M+ in revenue pipeline in high-growth companies 
• Proven track record of driving successful go-to-market strategies, managing integrated campaigns that drive incremental revenue.
• Previous experience managing and leading a team of campaign managers and webinar managers.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Detail-oriented with a focus on maintaining data accuracy and integrity.
• Exceptional communication and collaboration skills to work effectively with cross-functional teams.

The target base compensation range for this role: $138,000 - $X207,000.  Actual compensation will be dependent upon the individuals skills, experience, qualifications, geographical location, and our business needs and objectives.  Our overall compensation packages include base salary, equity and the benefits and perks listed below. Our Talent Acquisition team will speak more about our Total Rewards philosophy and approach during the hiring process.

Benefits

- Top-notch healthcare for you and your family

- A 100% 401(k) match for up to 6% of your annual salary

- Flexible PTO with the approval of your manager

- 12 weeks of parental leave and an additional 4 weeks for birthing parents

- Stock options

We are an equal opportunity employer. We welcome people of different backgrounds, experiences, abilities and perspectives. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

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PLEASE BE AWARE of, and cautious about, potential recruitment fraud.  All of our open jobs can be found directly on our careers page at:

https://www.hyperscience.com/about-us/careers/open-positions/

We will never communicate with candidates except via our @hyperscience.com email domain. Any communication you receive outside of these parameters is potentially fraudulent.  

Additionally, we never conduct interviews solely via online tests, nor do we make job offers without multiple cross functional live interviews via Zoom, phone or onsite.  We only ask for personal information via our application process on our careers page or through a verifiable background check company during onboarding.