Director of Digital Marketing - Remote

Company Description

Longbridge Financial has launched HELOC For Seniors® — a first-of-its-kind home equity line of credit (HELOC) designed for homeowners 62+. This isn’t just another HELOC; it’s a game-changer, helping to transform how seniors access the wealth in their homes on terms designed for them. Due to a very successful initial launch and overwhelmingly positive market response, we’re actively recruiting and forming a team of seasoned HELOC professionals ready to take this to the next level as we continue our expansions.   

If you’re building your career in the HELOC space and are ready for a new, meaningful challenge, this is your opportunity to make a significant impact — with one of the nation’s leading forces in senior home equity solutions. 

At Longbridge, you’ll have the support of a trusted national lender and servicer, along with the chance to shape growth, impact lives, and redefine what home equity means for today’s older homeowners. 

 Bring your expertise. Expand your influence. Be part of something truly revolutionary in home equity lending. 

Job Description

Longbridge Financial is looking for a Director of Digital Marketing to join our Marketing team. This is a high-impact, highly visible role for a seasoned digital marketing leader who thrives at the intersection of strategy, execution, and innovation. You will serve as the internal owner of our digital marketing ecosystem — managing agency partnerships, overseeing a major website rebuild, leading paid media strategy, and bringing cutting-edge AI, AEO, and GEO capabilities in-house. Reporting directly to the AVP of Marketing Strategy & Analytics, you will play a critical role in freeing up senior leadership bandwidth to focus on long-term strategy while ensuring day-to-day digital operations run with precision and performance.

What You’ll Do

Agency & Budget Management

• Own and manage relationships with our digital marketing and media agencies, serving as the primary point of accountability for deliverables, timelines, and performance
• Manage large media budgets with a sharp focus on efficiency, ROI, and continuous optimization
• Proactively identify performance gaps and make strategic recommendations to improve results across all paid channels

Website & Digital Presence

• Serve as the internal business owner for a large-scale website rebuild, managing both an external agency partner and an internal IT development team — overseeing the project from strategy through launch and ultimately transitioning ongoing site management from the agency to the internal IT team
• Ensure the site is built for performance, user experience, and discoverability — with a strong foundation in modern SEO, AEO, and GEO best practices

Paid Media Strategy

• Lead paid media strategy across channels, translating business objectives into smart, data-informed media plans
• Partner with analytics team members to measure performance and optimize campaigns in real time
• Lead CRO strategy and a structured testing and experimentation program — identifying hypotheses, prioritizing tests, and applying learnings to continuously improve conversion rates and down-funnel lead performance

AI, AEO & GEO

• Bring hands-on expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Longbridge is positioned for visibility in AI-driven search environments
• Actively leverage AI tools to improve marketing efficiency, content performance, and audience targeting across digital channels
• Serve as an internal subject matter expert and thought leader on emerging AI applications in digital marketing

Lead Purchase Optimization & Growth

• Own the strategy and execution of Longbridge’s lead purchase program, managing relationships with third-party lead aggregators and direct lead vendors to ensure a consistent, cost-efficient supply of qualified senior borrower leads
• Develop and maintain a lead delivery and experience framework spanning both internally generated (paid media) and purchased lead sources — ensuring seamless handoffs, consistent lead quality standards, and full-funnel tracking from initial contact through conversion
• Evaluate, negotiate, and optimize contracts with lead aggregators and HECM/reverse mortgage-specific lead suppliers; continuously assess vendor performance against cost-per-funded-loan and other downstream quality metrics
• In partnership with marketing analytics build and maintain a lead scoring and quality model that integrates data across first-party, purchased, and aggregated lead sources — enabling smarter budget allocation across channels and vendors
• Partner with the sales channel and retention marketing teams to close the feedback loop between lead quality and downstream performance — using funded loan data, contact rates, and pipeline conversion to continuously inform and refine lead purchasing strategy
• Identify and test emerging lead acquisition channels — including AI-driven audience targeting, programmatic direct mail integration, and senior-specific digital networks — to diversify and grow Longbridge’s lead supply beyond existing aggregator relationships

Team Leadership

• Act as a player-coach to junior team members, providing guidance on digital execution, campaign management, and analytics
• Collaborate cross-functionally with content, creative, sales channel, and retention marketing teams
• Directly manage and develop the Marketing Campaign Manager, with a particular focus on direct mail strategy and performance — providing oversight on campaign planning, audience targeting, vendor coordination, and measurement against cost-per-lead and downstream conversion goals; serve as a senior resource and thought partner for elevating the direct mail program as a core growth channel

Qualifications

What You Bring

• 8–10+ years of progressive digital marketing experience, with a track record of owning strategy and execution at a senior level
• Proven experience managing agency relationships and large paid media budgets, with demonstrated ability to drive performance improvements
• Hands-on experience with AEO and GEO strategies and a deep understanding of how AI is reshaping search and content discoverability
• Proficiency with AI marketing tools and a genuine enthusiasm for applying emerging technology to marketing challenges
• Experience serving as an internal business owner on large-scale digital projects, including website rebuilds or platform migrations, with demonstrated ability to manage both external agency partners and internal technical teams
• Proven experience leading CRO programs and structured experimentation frameworks, with a track record of improving conversion rates and optimizing down-funnel lead performance
• Strong analytical mindset with the ability to translate data into actionable strategy
• Excellent communication and stakeholder management skills
• Experience in regulated financial services industries preferred; reverse mortgage or senior-focused marketing a plus
• Demonstrated experience managing third-party lead purchase programs, including vendor evaluation, contract negotiation, and ongoing performance optimization against cost-per-acquisition and downstream conversion metrics
• Familiarity with lead aggregator ecosystems in financial services or senior-focused consumer markets; experience with HECM, reverse mortgage, or home equity lead sources strongly preferred
• Partner with marketing analytics to develop lead quality models that synthesize first-party data, purchased leads, and aggregator sources into actionable scoring and budget allocation frameworks

Additional Information

• Working in a growing and dynamic industry
• Full benefits: Medical, Dental, Vision, FSA/HSA, and wide array of voluntary products and discounts
• 401(k) with company match
• Paid time off
• This is an exempt role
• Target base salary range is 197 - 215K, which is based on various factors including skills and work experience.
• In addition to base salary, this role is eligible for a competitive additional compensation program via annual bonus that is based on individual performance.
• LBF is an EEO/AA/Vet/Disabled Employer
• Please note that salaries that are estimated on various job sites may not reflect the actual compensation. Job sites, set the estimated salary, not Longbridge Financial.

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