Director of Demand Generation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Demand Generation based in the United States.

This is a high-impact leadership role for a performance-driven marketer responsible for owning and scaling the full demand generation engine across a portfolio of B2B SaaS products. You will shape and execute global growth strategies that directly influence pipeline creation and revenue performance.
The role requires a strong balance of strategic thinking and hands-on execution, with full ownership of paid, organic, SEO, events, and lifecycle marketing channels.
You will work closely with senior sales and product marketing leadership to align demand strategies with go-to-market priorities and product positioning.
This environment rewards builders who move quickly, test aggressively, and scale what works across multiple segments and regions.
You will also play a key role in defining marketing operations standards, funnel optimization, and scalable growth systems.
It is a highly autonomous position with visibility at the executive level and direct accountability for measurable pipeline outcomes.

Accountabilities:

Own and lead the end-to-end demand generation strategy across multiple B2B SaaS products and global markets, driving consistent pipeline growth for both enterprise and SMB segments.
Design and execute integrated campaigns across paid media, SEO, content, events, and lifecycle marketing to maximize qualified lead volume and conversion efficiency.
Build scalable demand generation frameworks, playbooks, and funnel structures that ensure predictable pipeline contribution across regions and product lines.
Oversee marketing performance tracking, attribution models, lead scoring, routing, and CRM workflows in close partnership with marketing operations teams.
Manage and optimize marketing budgets with a strong focus on ROI, ROAS, and measurable pipeline impact.
Collaborate closely with product marketing and sales leadership to align messaging, ICP targeting, and go-to-market execution.

Requirements:

10+ years of experience in B2B marketing, including at least 3 years in demand generation or performance marketing leadership roles.
Proven expertise across key growth channels including paid acquisition, SEO, CRO, content marketing, lifecycle marketing, and events.
Strong analytical mindset with the ability to use data to drive decisions, optimize funnels, and measure performance impact.
Experience working cross-functionally with sales, product marketing, and executive stakeholders in fast-paced environments.
Hands-on experience with CRM and marketing automation tools such as Salesforce and HubSpot.
Comfortable operating in high-change, high-velocity environments with a bias toward action and experimentation.
Bachelor’s degree or equivalent practical experience.

Benefits:

Competitive compensation aligned with senior marketing leadership roles.
Comprehensive health coverage including medical, dental, and vision insurance.
Retirement plan with company matching contributions.
Life insurance and disability / income protection coverage.
Flexible remote work environment within the United States.
Opportunity to shape and scale demand generation across a growing global SaaS portfolio.
Access to modern marketing tools, data-driven infrastructure, and AI-enabled workflows.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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