Director of Conversion Rate Optimization (CRO)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Conversion Rate Optimization (CRO) based in the United States.

This is a high-impact growth leadership role focused on transforming how users discover, engage with, and convert into paid subscribers across web and mobile platforms. You will sit at the intersection of Product, Marketing, and Analytics, owning the end-to-end optimization of conversion funnels in a subscription-based digital environment. The role blends strategic experimentation, behavioral insight, and hands-on execution to improve user onboarding, paywall performance, and monetization outcomes. You will design and scale structured experimentation programs that directly influence revenue growth and product direction. Working in a fast-moving, mission-driven environment, you will help shape how millions of users experience premium digital content. Your work will be central to improving conversion efficiency while preserving a high-quality, trust-driven user experience. This is a role for someone who thrives in ambiguity, moves quickly, and turns data into decisive action.

Accountabilities:

You will own the full lifecycle of conversion optimization across digital touchpoints, ensuring every stage of the user journey is measurable, testable, and continuously improving:

Lead end-to-end ownership of conversion funnels across web, iOS, and Android, driving improvements in acquisition, activation, and subscription conversion rates.
Design and optimize onboarding flows, paywall experiences, and in-app purchase funnels to maximize early engagement and paid conversion.
Develop and evolve web acquisition funnels, landing pages, checkout flows, and pricing presentation strategies.
Own content metering logic and paywall architecture, balancing user access with premium value communication.
Build and execute a high-velocity experimentation roadmap, including A/B and multivariate testing across UX, messaging, pricing, and product flows.
Partner with Product, Engineering, Analytics, and Marketing teams to implement tracking, prioritize experiments, and ship improvements at speed.
Define and maintain core performance dashboards tracking conversion health, funnel drop-off, and subscription lifecycle metrics.
Translate behavioral insights into actionable product and growth recommendations that directly impact revenue outcomes.

Requirements

You are a senior-level growth or product analytics professional with strong technical fluency and deep experience optimizing subscription funnels in consumer-facing digital products:

5+ years of experience in CRO, growth, product analytics, or product-led growth within a D2C or subscription-based environment.
Strong proficiency in SQL and comfort working with large-scale behavioral and transactional datasets.
Experience with experimentation design, statistical analysis, and conversion optimization frameworks.
Deep understanding of digital subscription funnels, paywalls, and mobile in-app purchase ecosystems (Apple IAP / Google Play).
Proven ability to influence cross-functional teams without direct authority, driving alignment across Product, Engineering, and Marketing.
Strong communication skills with the ability to translate complex analysis into clear, actionable recommendations.
Experience with BI and analytics tools (e.g., GA4, PostHog, Tableau, Looker, or similar platforms).
A structured, hypothesis-driven approach to problem-solving with strong execution discipline in fast-paced environments.
Nice to have: experience with paywall tooling (e.g., Superwall, Piano), subscription optimization, or content-driven products.

Benefits

Competitive, market-aligned compensation package
Remote-first work environment with flexibility across time zones
Comprehensive health, dental, vision, and life insurance coverage
Paid time off and flexible vacation policy
Professional development and learning support
Equity options and long-term incentive alignment
Wellness and lifestyle benefits to support overall well-being
Opportunities to work on high-impact, mission-driven product initiatives;

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Director of Conversion Rate Optimization (CRO)

Requirements

Benefits

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