Director of Content Marketing, Bookit.com

About Bookit.com

Superlogic joint venture Bookit.com is revolutionizing the travel and rewards industry as the next-generation “super app” offering consumers unprecedented value on luxury travel, unforgettable VIP experiences, and premium retail goods. Customers save up to 70% when booking on our platform, earning universal rewards points that can be spent with over two million brand partners. Supporting transactions with credit and debit cards, rewards points, and more than 3,000 cryptocurrencies, Bookit’s technology infrastructure transforms the future of payments. 

For more information, visit BookIt.com.

The Role

The Director of Content Marketing is a dynamic, mid-level leader who designs and executes innovative marketing strategies utilizing Bookit.com’s travel and experience packages to drive customer growth and revenue. This role combines deep travel content expertise with online marketing savvy. You are responsible for identifying the top travel deals on the Bookit platform, crafting compelling content and packages that drive existing member bookings and purchases, as well as increasing website traffic and new membership sign ups. The ideal candidate has proven travel content writing and marketing experience and the creative acumen necessary to know what works and what doesn't in the highly competitive travel and experiential industries. This is your opportunity to help shape category-defining products at the intersection of travel, entertainment, and loyalty. 

Responsibilities

• “Own” the travel, experience, and retail inventory on Bookit.com – analyzing it to create compelling packages and stories that drive user interest and grow purchases and top-of-funnel new customer signups 
• Lead website content (blog/newsletter) writing and merchandising strategy. Identifying high-performing deals and knowing intuitively what resonates with travelers versus what falls flat; know when to feature what deals based on market demand and conversion potential.
• Apply deep understanding of travel consumer behavior to optimize deal packaging and positioning for maximum impact on target customers.
• Develop and own the end-to-end content marketing strategy aligned with business goals and brand voice
• Manage the content calendar and oversee content production across blogs, landing pages, newsletters, videos, and social channels
• Collaborate with SEO, product, PR, partnerships, and performance marketing to align messaging across channels
• Collaborate with digital marketing agency and product teams to optimize ad copy, messaging, and outreach to ensure coherent communication (across channels) of Bookit deals; contribute to the optimization of the user experience and conversion funnels throughout the customer journey and the development of campaign metrics
• Stay current with industry trends, emerging technologies, and best practices in travel, rewards, and e-commerce marketing – identifying growth opportunities and consumer behavior trends that inform strategic decisions
• Execute with minimal oversight, demonstrating a self-starter mentality and the ability to design and implement campaigns from concept through completion 

Requirements

• 4-6 years experience with proven track record in travel marketing and merchandising;  preferably with major online travel and e-commerce companies like Expedia, Booking.com, TripAdvisor, Marriott Bonvoy, ThePointsGuy, or similar platforms.
• Proven track record of driving customer acquisition and revenue growth through integrated marketing campaigns in the travel and/or experiential industries 
• Deep understanding of travel industry dynamics and what drives consumer booking behavior across hotels, cruises, experiences, and travel packages 
• Strong marketing acumen with demonstrated ability to distinguish between high-performing and low-performing campaigns and deals
• "Go-getter" personality with entrepreneurial mindset suited for a fast-paced startup environment; proven ability to design, execute, and optimize marketing initiatives independently without constant direction 
• Excellent communication and presentation skills with ability to influence stakeholders at all levels
• Analytical mindset with proficiency in marketing analytics tools, A/B testing, and data-driven decision making
• Interest in and basic understanding of cryptocurrency and blockchain technology a plus
• Bachelor's degree (or higher) in Marketing, Communications, Business, or related field; 
• Spanish fluency a huge plus

Benefits

• Competitive salary
• Health care plan (Medical, Dental & Vision)
• Retirement Plan (401K)
• Paid Time Off (vacation, sick, and public holidays)
• Collaborative culture with industry veterans and mission-driven builders

Bookit is an equal opportunity employer. 

We strive to create and maintain an equitable workplace where contributors of all backgrounds feel welcomed and valued. We do not discriminate against applicants or employees based on racial identity, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability or genetic information. Be part of an inclusive company culture emphasizing autonomy, mastery, and purpose.