Director of Content

iPullRank is a ten- year-old digital marketing remote agency based in New York City, founded by industry trailblazer Michael King. We’re not here to follow trends—we set them. Our team blends technical expertise with creativity to deliver SEO, Content, and Generative AI services that drive results. We work with some of the biggest names across eCommerce, Financial Services, and Media brands, as well as ambitious mid-sized businesses, crafting strategies that don’t just compete but dominate.

Our Values: PROUD
At iPullRank, we live by our values:

• Proactive: We don’t wait for problems—we solve them.
• Reliable: When we commit, we deliver.
• Outstanding: We aim for extraordinary, every time.
• Useful: Everything we do has purpose and impact.
• Dedicated: Your goals are our mission.

These principles shape every decision, every campaign, and every success story.

What We Do
We specialize in SEO, Content, and Generative AI strategy and implementation, helping brands win today while building future-proof strategies for tomorrow. Whether it’s cracking complex algorithms, crafting authentic, helpful content, or engineering AI solutions, we’re the partner brands trust to stay ahead.

Why Join Us?
At iPullRank, we’re more than an agency—we’re a team of thinkers, builders, and creators who believe the best ideas come from everywhere. We foster a culture where you’re encouraged to grow, take ownership, and make a real impact. We’re small enough to be nimble but big enough to work with global heavyweights like Rocket Mortgage, American Express, Nordstrom, Warner Music Group, Target, and Adidas.

We care about our people and back it up with competitive salaries, benefits, and opportunities to evolve into the marketer, content creator, SEO, or leader that you want to be. When you work with us, you’re not just filling a role—you’re shaping your career and redefining what’s possible in marketing.

If you’re ready to take on meaningful work with a team that challenges and inspires, we’d love to hear from you.

Position Description

iPullRank is looking for a Director of Content Strategy to join our agency and lead our content and optimization team. This position is that of a player-coach, with responsibility for specific client deliverables in addition to leading our team of Content Strategists, content creators, developers and optimization specialists. 

In leading the team, you will ensure disciplined adherence to content strategy and ensure that top-notch quality is being delivered, keeping out an eye for areas to improve, and collaborating with other Directors to elevate iPR’s suite of offerings. As a coach, you support your team’s professional development while supporting their work and removing any roadblocks.

On senior client accounts, you will develop brand messaging architecture and enforce governance models for our clients. As well, you will collaborate with the Research and Analytics team, aligning content strategy with audience research and overseeing the execution of content campaigns. If you are looking to bridge the gap between content strategy and execution, then this is your role! This job may be hybrid or remote. Salary range: $135-155K

What You’ll Do

• Oversee all content deliverables, ensuring quality, comprehensiveness, and cohesion with content, data, and SEO strategy
• Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance.
• Develop multi-channel Content Strategy to inform client content creation efforts
• Lead content strategy team members as well as, design, copywriting resources 
• Continue to build and manage growing network of content creators and contributors
• Enforce and lead the adherence to content workflow and governance models both internally and externally
• Perform extensive content audits
• Lead brand voice and tone workshops for clients
• Lead ideation sessions for content creation
• Serve as trusted advisor and, when appropriate, educator to clients, ensuring value of content is clearly communicated and understood
• Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results
• Collaborate with the Market Research/Analytics and Development teams for insights that inform Content Strategy and delivery
• Partner with Operations, Client Services, Business Development to support client acquisition and revenue growth
• Contribute to company thought leadership efforts with internal and external teams

Requirements

• 10 years of experience in a similar role with experience managing a team
• Strong experience and understanding of digital marketing channels and measurement metrics: SEO, keyword research, information architecture, usability best practices
• Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, taxonomy efforts and applied usability learnings
• Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories
• Content presentation and delivery skills - determine how content should be packaged and delivered to induce audience to take desired business actions
• Previous experience with digital marketing tools such as SEMRush, Google Analytics, Buzzsumo, Screaming Frog
• Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies
• Experience leveraging market segmentation in the development of Content Strategy
• Experience defining brand messaging architecture and implementing and enforcing governance models
• Highly proficient in Microsoft Office or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides

Skills of interest

• Experience working in an agency environment
• Experience with a variety of Content Management Systems
• Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms

Benefits

• Competitive salaries commensurate with experience
• 100% Medical, Dental, and Vision insurance
• 3 weeks of vacation
• Paid sick days and holidays