Director of AV Sales

In this role, you will define and execute the sales strategy for AV solutions, ensuring alignment with revenue, growth, and profitability objectives across the organization. You will lead and develop a team of sales professionals and leaders, fostering a high-performance culture focused on accountability and results. Key responsibilities include:

• Develop and implement a comprehensive AV sales strategy across direct and channel sales segments.
• Lead, coach, and scale sales teams to achieve individual and organizational performance targets.
• Drive pipeline management, forecasting accuracy, territory planning, and disciplined sales execution.
• Build and maintain strong relationships with customers, integrators, consultants, and strategic partners.
• Collaborate with marketing and product teams to align go-to-market strategies, messaging, and product positioning.
• Support complex, high-value sales pursuits, including executive-level negotiations and deal structuring.
• Monitor market trends, competitive activity, and customer needs to identify growth opportunities and risks.
• Ensure effective use of CRM systems, sales processes, and commercial governance standards.
• Contribute to strategic planning, organizational development, and cross-functional decision-making.

Requirements

This role requires a seasoned commercial leader with deep experience in complex, solution-based sales environments, particularly within AV, technology, or capital equipment industries. You should bring a strong ability to lead teams, influence stakeholders, and drive consistent revenue performance in a matrixed organization.

• Bachelor’s degree in Business, Marketing, Engineering, Communications, or related field.
• 10+ years of progressive sales experience with significant leadership responsibility.
• Proven track record of leading and scaling high-performing sales teams and sales leaders.
• Strong expertise in consultative, channel, and direct sales models with long sales cycles.
• Experience working with integrators, consultants, end users, and enterprise customers in AV or related sectors.
• Strong business acumen including forecasting, pipeline management, margin optimization, and territory planning.
• Excellent communication, negotiation, presentation, and executive relationship-building skills.
• Ability to analyze market data and translate insights into actionable commercial strategies.
• Comfort operating in cross-functional, matrixed environments with multiple stakeholders.
• Willingness and ability to travel as required for customer engagement and business needs.

Benefits

• Annual base salary range of $150,000 – $200,000.
• Eligibility for discretionary performance-based bonus.
• Relocation assistance for eligible roles requiring specific placement.
• Comprehensive benefits package including healthcare coverage and retirement plans.
• Flexible remote work arrangement with U.S.-based home office setup.
• Paid time off and standard company holidays.
• Professional growth opportunities within a global, innovation-driven organization.
• Exposure to large-scale, high-impact AV projects and enterprise customers.