Mission
Freebird is a 9-figure, founder-led consumer brand with over 1 million customers and momentum across DTC, retail, marketplaces, and international expansion.
We’re looking for a Director of Amazon & Marketplace to own and scale our Amazon channel into category dominance. This role will lead our Amazon P&L—driving aggressive growth while improving profitability, building defensible systems, and protecting the long-term integrity of the channel. You’ll serve as a cross-functional leader across marketing, operations, legal, and creative—operating as the GM of our Amazon business.
This role is for a strategic operator with hands-on Amazon experience in a high-growth consumer brand. If you’ve scaled 3P Amazon businesses, know the levers to pull across ads, SEO, conversion, and ops—and want to own the most important growth engine in a 9-figure brand—this is for you.
Outcomes (What Success Looks Like)
- Revenue Growth & Profitability
- Drive significant topline growth in the Amazon channel while maintaining or improving contribution margin
- Scale high-performing ASINs and refine new ASIN launch playbooks to accelerate revenue velocity
- Develop and execute a margin improvement plan that balances pricing, ASIN mix, and promotional levers
- Identify and unlock high-leverage growth opportunities across product assortment, merchandising, and advertising
- Advertising & Media Efficiency
- Improve blended TACoS while scaling profitable ad spend
- Own Sponsored Products, Sponsored Brands, Display, and DSP execution
- Launch attribution-informed off-Amazon traffic strategy (Meta, Google, affiliate, etc.)
- Listing & Conversion Optimization
- Maintain best-in-class PDPs: titles, bullets, A+ content, video, and SEO
- Implement variations, bundles, and comparison charts to improve CVR and defend against knockoffs
- Oversee testing and optimization roadmap across listings
- Ranking, Reviews, and Category Defense
- Maintain top 1–3 BSR rank across subcategories
- Achieve 4.3+ average rating and 1,000+ new reviews/month
- Own review generation systems: Vine, inserts, post-purchase automation
- Protect listings using Brand Registry tools (Project Zero, Transparency, etc.)
- Competitive Intelligence & Response
- Maintain competitor intelligence dashboard tracking BSR, PPC, reviews, and pricing
- Reverse-engineer winning tactics and implement proactive countermeasures
- Build abuse detection and escalation SOPs
- Marketplace Operations & Risk Management
- Maintain 99%+ Buy Box and near-zero downtime
- Lead emergency response for suspensions, merges, or suppressions
- Manage inventory, FBA/FBM strategy, and coordinate with Ops for forecasting
- Team Building & Systematization
- Build and lead team (PPC, listings/SEO, creative, and ops)
- Own agency/vendor relationships and hold accountable to clear KPIs
- Create a scalable Amazon OS (SOPs, dashboards, templates, workflows)
- Executive Reporting & Visibility
- Build weekly reporting systems aligned to KPIs: revenue, TACoS, margin, BSR rank, reviews, account health
- Align visibility with company-wide OKRs and exec decision-making
- Post-Purchase & Retention Optimization
- Increase Amazon LTV through Subscribe & Save, reorder flows, and cross-channel retention strategies
Competencies
- Strategic Operator – Balances high-level channel growth with deep platform expertise
- Amazon Expert – Hands-on experience scaling 3P Amazon businesses in DTC or CPG
- Data-Driven – Lives in dashboards; turns metrics into priorities
- Cross-Functional Leader – Works across creative, ops, finance, and legal
- Execution-Oriented – Manages dozens of levers in motion with clarity and accountability
- Crisis-Ready – Skilled in brand protection and platform risk mitigation
- System Builder – Creates the infrastructure that enables scale
- Owner’s Mentality – Acts like a P&L owner, not a service provider
Requirements
- 4+ years Amazon experience in a consumer brand (DTC or CPG required)
- Proven record growing a 3P Amazon business through PPC, SEO, launch, and ops
- Hands-on with tools like Helium10, SellerBoard, Amazon Brand Registry, and seller/vendor dashboards
- Strong analytical and reporting skills; mastery of Excel/Sheets and attribution tools
- Experience leading teams or managing agency/vendor relationships
Benefits
- Fully Remote Flexibility: Work from wherever you thrive best
- Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
- Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
- 401(k) with Company Match: Helping you plan and save for the long-term
- Unlimited PTO: Take the time you need to recharge and show up at your best
- Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position
Why Join Freebird?
- Be part of a profitable, high-growth DTC brand with real momentum and ambition
- Own a critical business function and team with autonomy, support, and resources
- Work on a product that solves real problems, delights customers, and scales globally
- Join a smart, motivated team obsessed with innovation, experimentation, and impact