Director, New Customer Decision Analytics

 
 Reprise Financial is on a mission to simplify the financial journey for our customers, making personal loans accessible and transparent. We leverage technology and a customer-first approach to provide fast, reliable personal loans of up to $25,000, ensuring our clients receive the support they need without hidden fees or complex terms. Our commitment to integrity and clarity allows us to foster trust and empower individuals to take control of their finances. 

At Reprise Financial, we foster a workplace built on innovation, collaboration, and kindness. Our mission to simplify the financial journey for our customers inspires us to exceed expectations and make a meaningful impact. 

We provide the tools, resources, and support for employees to thrive in a dynamic, customer-focused environment. Transparency, continuous improvement, and open communication drive our culture of trust and excellence, where new ideas are valued, and growth is encouraged. 

Join Reprise Financial and be part of a team where your contributions are recognized, and you have the opportunity to innovate, grow, and make a positive difference. 

About the role 

Reporting to the Chief Operating Officer, you will will lead the strategic growth of new customer acquisition across direct mail, affiliate marketing, and search engine marketing. This role will be responsible for building and managing a high-performing team, optimizing spend across channels, and driving innovation in targeting, creative development, and performance measurement to maximize growth and profitability. 
  

Key Responsibilities 

• Provide strategic leadership across affiliate marketing, SEO/SEM, and direct mail analytics to drive scalable customer acquisition.

• Oversee the development, execution, and continuous optimization of multi-channel marketing campaigns.

• Partner with underwriting and analytics teams to design and implement data-driven strategies for targeting, offer development, and creative testing.

• Lead the development and deployment of test-and-learn frameworks to evaluate campaign effectiveness and apply insights to future initiatives.

• Identify and evaluate new growth opportunities, including emerging channels, partnerships, and data sources.

• Optimize affiliate algorithms and bidding strategies to drive incremental, profitable volume.

• Serve as a key business stakeholder in the development and evaluation of predictive models, collaborating closely with modeling teams to ensure alignment with business goals.

Skills, Knowledge, and Expertise 

• 6+ years of experience in financial analytics or performance marketing, with a strong track record of driving measurable growth.

• Demonstrated success in managing and scaling customer acquisition programs across multiple channels.

• Hands-on experience with data analysis tools such as SQL and Python, with the ability to lead and mentor technical teams.

• Proven leadership in managing cross-functional teams and collaborating across departments to achieve business objectives.

• Strong analytical mindset with the ability to translate data into actionable insights and strategic decisions. 

Location 

This position is fully remote, allowing you to work from anywhere that suits you best! While you’ll primarily work from home, you are always welcome to visit our office in Irving, TX, whenever you choose. We encourage our remote team members to stay connected through regular virtual meetings and team events. All team members must reside in one of our approved locations by their start date, ensuring you remain part of our collaborative community. 

Benefits That Support Your Success 

• Stay Healthy & Happy: Comprehensive medical, dental, and vision coverage, contributions to a Health Savings Account (HSA), and access to an Employee Assistance Program (EAP) to support your mental health and overall well-being. 

• Secure Your Future: Plan ahead with our 401(k) program, featuring a Safe Harbor Match (100% of the first 3% and 50% of the next 2%). 

• Time That Works for You: Recharge with accrued time off, company holidays, sick time, and 3 floating holidays—perfect for celebrating your birthday, your dog’s birthday, or just a random Tuesday! 

• Support for Growing Families: Our 12-week Paid Parental Leave ensures you have the time and support to focus on your family during life’s biggest moments. 

• Competitive Rewards: Market-driven salary and bonus opportunities ensure your hard work is recognized and rewarded. 

• Tools for Success: Stay connected and productive with a robust tech package designed to help you deliver your best every day. 

 
Our Core Values  

• Pursue Excellence: We strive for the highest quality, ensuring our tools and services truly aid in our customers’ success.  

• Make a Meaningful Impact: We focus on delivering outcomes that genuinely improve financial well-being.  

• Commit to Innovation: Our innovative approach keeps us at the forefront of providing effective financial tools.  

• Champion the Customer: We prioritize our customers' financial goals, tailoring our tools to meet their unique needs.  

• Collaborate with Purpose: Our teamwork drives us to develop superior solutions that empower customers.  

• Lead with Kindness: Respect and empathy are central to our operations, creating a supportive environment for success. 

Equal Employment Opportunity Employer 

At Reprise Financial, we are dedicated to fostering an inclusive community where every individual is valued. We are an Equal Employment Opportunity employer—ensuring that all qualified applicants and employees receive consideration for employment without regard to age, race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. 

We believe that diversity strengthens our organization and drives innovation, and we are committed to creating a workplace that reflects the rich variety of our communities.