This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Media Planning based in the United States.
In this role, you will lead integrated, omnichannel media strategy for pharmaceutical brands across both HCP and DTC audiences, shaping how healthcare messages reach and influence patients and providers. You will sit at the intersection of strategy, client leadership, and media execution, driving planning decisions that directly impact brand performance across launch and lifecycle stages. This is a senior-level position where you will translate complex brand objectives into clear, data-driven media strategies spanning digital and traditional channels. You will serve as a trusted advisor to clients while collaborating closely with internal strategy, activation, and analytics teams. The environment is fast-paced, highly collaborative, and grounded in accountability, requiring both strategic vision and hands-on leadership. Your work will directly influence campaign effectiveness, audience engagement, and measurable business outcomes in a highly regulated industry.
Accountabilities:- Lead end-to-end media strategy development across brand launches and lifecycle management, translating business and brand objectives into actionable omnichannel plans.
- Define audience strategies, channel roles, and investment frameworks that drive engagement, adoption, and measurable performance outcomes.
- Oversee integrated media planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels.
- Ensure media strategies reflect the full patient and HCP journey, integrating insights across touchpoints to avoid siloed execution.
- Serve as a senior client partner and trusted advisor, presenting media strategies with clarity, confidence, and strategic authority.
- Collaborate closely with internal teams (strategy, activation, client services, analytics) to ensure alignment, executional excellence, and performance optimization.
- Manage external media agencies and partners, ensuring high-quality execution, compliance, and adherence to strategic direction.
- Own and optimize significant media budgets, ensuring efficient allocation of spend and strong return on investment.
- Monitor campaign performance and collaborate with analytics and activation teams to drive continuous improvement and in-flight optimization.
- Stay current on media innovation, data capabilities, and evolving platform trends within the pharmaceutical landscape.
Requirements
- 8+ years of media planning experience, with strong expertise in pharmaceutical marketing (HCP and DTC).
- Proven background in media agencies or equivalent environments with direct client-facing leadership responsibilities.
- Deep understanding of pharmaceutical compliance requirements, including MLR and FDA regulations.
- Strong experience in integrated, omnichannel media planning across both digital and traditional channels.
- Expertise in media analytics, audience strategy, and performance optimization using data-driven insights.
- Ability to confidently present and influence senior stakeholders and executive-level clients.
- Bachelor’s degree required; MBA or advanced degree is a plus.
- Strong communication skills with the ability to simplify complex strategies into clear, actionable recommendations.
- Experience managing media budgets, agency relationships, and cross-functional collaboration at scale.
- Strong strategic thinking, attention to detail, and ability to thrive in fast-paced, high-accountability environments.
Benefits
- Competitive compensation aligned with experience and market standards.
- Flexible and autonomous work environment.
- Opportunity to work on high-impact pharmaceutical brands across HCP and DTC audiences.
- Exposure to leading-edge media strategy, analytics, and omnichannel planning tools.
- Collaborative, expert-driven team environment with strong emphasis on learning and innovation.
- Career growth opportunities within a specialized life sciences marketing environment.
- Supportive culture that values creativity, accountability, and continuous improvement.
- Inclusive workplace committed to diversity, equity, and equal opportunity.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
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