Director, MarTech Content & Workflow Design

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, MarTech Content & Workflow Design in the United States.

This senior leadership role sits at the intersection of marketing technology, product strategy, and enterprise content operations, shaping how content is created, managed, and delivered at scale. You will lead the transformation of a modern MarTech ecosystem, including platforms such as Adobe Experience Manager, Aprimo, Workfront, and enterprise DAM solutions. Acting as both strategist and hands-on practitioner, you will design scalable workflows that improve efficiency, governance, and customer experience. The role combines team leadership with deep technical ownership, ensuring seamless integration across tools and channels. You will partner closely with senior stakeholders across product, digital, and marketing to align strategy and execution. Your work will directly influence operational excellence, content velocity, and digital experience outcomes across the organization. This is a high-impact, innovation-driven environment where AI-enabled capabilities and workflow modernization are central to success. USAA

Accountabilities:

Lead the design, transformation, and optimization of enterprise content management and MarTech workflows, ensuring scalable and efficient digital operations across platforms and teams. Build and manage a high-performing team responsible for content systems, workflow configuration, and MarTech integration while fostering technical excellence and continuous improvement.

Define and execute enterprise-wide MarTech content and workflow strategies aligned to digital product and experience goals
Own and evolve core platforms (AEM, Aprimo, Workfront, DAM), ensuring integration across the broader MarTech ecosystem
Lead development of standardized workflows, governance models, and content operating frameworks
Drive adoption of AI-enabled capabilities for content optimization, automation, and decisioning support
Partner with cross-functional leaders in marketing, product, UX, and engineering to align roadmaps and execution
Oversee data-driven performance measurement, ensuring workflows improve efficiency, compliance, and customer experience
Mentor and develop teams, establishing strong operational discipline and delivery excellence

Requirements

10+ years of experience in digital product management, MarTech strategy, content operations, or technology leadership, including experience managing teams and complex enterprise systems. Strong expertise in MarTech platforms, workflow design, and digital transformation within large-scale environments.

Deep hands-on experience with MarTech ecosystems such as Adobe Experience Manager, Aprimo, Workfront, DAM, or similar platforms
Proven ability to design and scale enterprise content workflows, governance models, and operational frameworks
Strong leadership experience managing cross-functional or matrixed teams in digital or technology environments
Experience driving digital transformation initiatives and enterprise-wide change management
Solid understanding of Agile delivery, product lifecycle management, and UX-driven design principles
Strong analytical mindset with ability to translate data into workflow and experience improvements
Experience applying AI or automation technologies to improve content operations and efficiency
Excellent stakeholder management and executive communication skills

Benefits

Competitive base salary with performance-based incentives (range typically aligned with senior director market benchmarks)
Comprehensive medical, dental, and vision insurance
401(k) plan with employer contributions and retirement support
Paid time off program, including holidays and additional volunteer days
Parental leave, adoption assistance, and family support programs
Life, disability, and wellness coverage programs
Flexible work arrangements (remote/hybrid eligibility depending on location)
Career development, leadership training, and internal mobility opportunities
Inclusive workplace culture with strong focus on learning, growth, and belonging.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Director, MarTech Content & Workflow Design

Requirements

Benefits

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