<div class="content-intro"><p><strong>The Company </strong></p><p>Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.</p><p>Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.</p></div><p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">The Role</span></span></strong></p><p><span data-contrast="auto"><span data-ccp-parastyle="heading 2">The Director of Marketing will </span><span data-ccp-parastyle="heading 2">lead</span><span data-ccp-parastyle="heading 2"> the strategic development </span><span data-ccp-parastyle="heading 2">and operations o</span><span data-ccp-parastyle="heading 2">f the company’s Customer and Prospect Database (</span><span data-ccp-parastyle="heading 2">CaPdb</span><span data-ccp-parastyle="heading 2">), Business Development Representative (BDR) function and audience reporting capabilities. This role ensures that audience intelligence, market insights and prospect engagement strategies directly inform campaign execution, segmentation </span><span data-ccp-parastyle="heading 2">priorities</span><span data-ccp-parastyle="heading 2"> and pipeline growth.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":120,"335559739":120}"> </span></p><p><span data-contrast="auto"><span data-ccp-parastyle="heading 2">This role</span><span data-ccp-parastyle="heading 2"> will </span><span data-ccp-parastyle="heading 2">establish</span><span data-ccp-parastyle="heading 2"> governance and strategic direction for </span><span data-ccp-parastyle="heading 2">CaPdb</span><span data-ccp-parastyle="heading 2">, ensuring data integrity, segmentation clarity</span><span data-ccp-parastyle="heading 2"> and actionable insights into industry participation, competitive </span><span data-ccp-parastyle="heading 2">movement</span><span data-ccp-parastyle="heading 2"> and market coverage. Through deep knowledge of the database and market activity, the Director will provide visibility into audience composition, growth </span><span data-ccp-parastyle="heading 2">opportunities</span><span data-ccp-parastyle="heading 2"> and engagement effectiveness</span><span data-ccp-parastyle="heading 2">.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":120,"335559739":120}"> </span></p><p><span data-contrast="auto"><span data-ccp-parastyle="heading 2">Additionally, the role </span><span data-ccp-parastyle="heading 2">will oversee the BDR team as a core marketing-led growth function, aligning prospect engagement with segmentation priorities and campaign </span><span data-ccp-parastyle="heading 2">objectives</span><span data-ccp-parastyle="heading 2">. Partnering closely with Campaign Marketing, Product Marketing, Marketing Operations and </span><span data-ccp-parastyle="heading 2">Sales leadership</span><span data-ccp-parastyle="heading 2">, this role ensures </span><span data-ccp-parastyle="heading 2">that </span><span data-ccp-parastyle="heading 2">audience strategy and performance insights shape how marketing programs are planned, </span><span data-ccp-parastyle="heading 2">executed</span><span data-ccp-parastyle="heading 2"> and </span><span data-ccp-parastyle="heading 2">optimized</span><span data-ccp-parastyle="heading 2">.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":120,"335559739":120}"> </span></p><p><span data-contrast="auto"><span data-ccp-parastyle="heading 2">We’re</span><span data-ccp-parastyle="heading 2"> </span><span data-ccp-parastyle="heading 2">seeking</span><span data-ccp-parastyle="heading 2"> a data-driven, industry-fluent leader who can build structure, drive </span><span data-ccp-parastyle="heading 2">accountability</span><span data-ccp-parastyle="heading 2"> and translate audience intelligence into measurable marketing impact.</span></span></p><p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">What You'll Do</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":40,"335559739":0}"> </span></strong></p><p><em><span data-contrast="auto">Audience Strategy & Growth Infrastructure</span><span data-ccp-props="{}"> </span></em></p><ul><li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Own the strategic direction, governance and ongoing health of the Customer and Prospect Database (CaPdb)</span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Design and refine audience segmentation frameworks that guide campaign targeting and growth priorities</span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Ensure data integrity, enrichment and structured reporting that provide visibility into audience composition and market coverage</span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Serve as the marketing authority on audience strategy, segmentation performance and growth opportunities</span><span data-ccp-props="{}"> </span></li></ul><p><em><span data-contrast="auto">Business Development & Prospect Engagement</span><span data-ccp-props="{}"> </span></em></p><ul><li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Lead and develop the Business Development Representative (BDR) team </span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Establish KPIs tied to audience engagement, qualified opportunity creation and marketing-influenced pipeline contribution</span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Align BDR outreach strategies with Sales territory priorities, campaign themes and product initiatives</span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Ensure BDR performance insights inform audience refinement and campaign optimization</span><span data-ccp-props="{}"> </span></li></ul><p><em><span data-contrast="auto">Market Intelligence & Industry Insight</span><span data-ccp-props="{}"> </span></em></p><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Oversee structured tracking and analysis of market participation, competitive presence and opportunity movement</span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Integrate external data sources (procurement signals, surveys, competitive awards) into audience prioritization</span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Identify trends, whitespace opportunities and competitive shifts within priority segments</span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Provide consistent reporting on market dynamics to Marketing and executive stakeholders</span><span data-ccp-props="{}"> </span></li></ul><p><em><span data-contrast="auto">Audience Reporting & Performance Insights</span><span data-ccp-props="{}"> </span></em></p><ul><li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Lead audience reporting across customer and prospect segments, highlighting growth trends and engagement effectiveness</span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Partner with Marketing Operations to develop dashboards that connect audience data to campaign performance outcomes</span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Support demand-focused teams with data-driven recommendations that optimize targeting and engagement strategies</span><span data-ccp-props="{}"> </span></li></ul><p><strong>What You'll Bring</strong></p><ul><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Bachelor’s degree in Marketing, Business, Analytics or related field</span></li><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">10+ years of experience in B2B marketing, audience strategy, growth infrastructure, business development leadership or market analytics</li><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Proven experience leading BDR or prospect engagement teams within a marketing or growth organization</li><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Strong understanding of the B2B revenue cycle and how audience targeting and top-of-funnel engagement influence pipeline development</li><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Experience managing and optimizing customer and prospect databases to support segmentation and campaign performance</li><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Analytical mindset with fluency in CRM systems, marketing automation platforms and reporting tools</li><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Strong cross-functional leadership and influence skills</li><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Strategic yet operationally grounded approach, comfortable building scalable processes while remaining hands-on<span data-ccp-props="{"134233279":false,"335559738":40,"335559739":40}"> </span></li></ul><p> </p><p>Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the <a href="https://www.fbi.gov/services/cjis/cjis-security-policy-resource-center">FBI's CJIS Security Policy Resource Center</a>. </p><p>Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.</p><div class="content-conclusion"><p>Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people, including our qualified acquisition team and our experienced hiring managers. </p><p>Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact <a href="mailto:peopleandculture@versaterm.com">info@versaterm.com</a>.</p></div>