Vidyard empowers every sales rep to perform like a top performer by bringing the power of personalized video outreach at scale. Through scalable solutions like AI Avatars and Video Messages, Vidyard enables reps to break through the noise, engage high-intent prospects, and accelerate deal velocity—all while helping sales teams gain more face-time with prospects and customers in a remote selling world. Join Vidyard and help us create the future of productive relationships between buyers and sellers!
About the Role
Vidyard is looking for an experienced Director, Demand Generation to own the strategy, execution and optimization of our demand generation initiatives. Reporting to the Sr. Director, Marketing, you’ll be responsible for driving scalable, predictable, and repeatable pipeline growth programs for our sales-led and self-service business, and managing a high-performing demand generation team. You will work with cross-functional teams like product, sales, and marketing to achieve pipeline and revenue objectives. If you’re a data-driven leader that enjoys building and serving as a player-coach who thrives in a fast-paced environment, this role is for you.
This role is open to candidates in the US and Canada. Please apply to the correct posting based on your location.
About the Team
Our Demand Gen team consists of paid advertising, campaigns, field/ABM, lifecycle, automation, and growth marketing. You will manage agency partners and a team of 5. Together, you are responsible for the marketing pipeline target.
What You’ll Work On
- Developing, executing, and owning the Demand Generation Strategy aligned to revenue goals: leading the development of a comprehensive demand generation strategy that drives efficient lead generation, pipeline, and user growth
- Collaborating with Vidyard’s sales and product teams to identify target audiences, personas, and key messages.
- Building and managing a high-performing demand generation team, fostering collaboration across brand, product marketing, and cross-functional teams
- Optimizing channel strategy for both PLG and Sales-led channels (web/organic traffic, paid search and social, field, events, email)
- Utilizing data-driven insights to continuously improve campaign performance and ROI.
- Implementing lead generation programs to capture and qualify leads through various channels. Developing effective lead nurturing programs to guide prospects through the sales funnel.
- Optimizing channel strategy for both PLG (organic traffic, paid search, growth) and Sales-led channels
- Owning demand generation relationship with sales leaders, forging strong communication and service level agreements (SLAs) between marketing and sales for joint KPIs
- Establishing and monitoring key performance indicators (KPIs) to measure the success of demand generation efforts. Providing regular reports and insights to demonstrate campaign effectiveness and areas for improvement.
- Planning and managing the demand generation budget, allocating resources to hit efficiency and pipeline targets.
- Forecasting and reporting, working closely with RevOps and Data teams to ensure we’re measuring every step of the funnel vs. making do with what’s in place today. Guiding the team to be data-driven in their strategies and decision making.
- Developing ABM strategies to build programs for both high ACV land and expand deals targeting key accounts
What You’ll Bring to this Role and Your Team
- 8+ years of experience in demand generation or a related field, ideally within SaaS and B2B organizations
- 5+ years of people management
- Strong leadership and communication skills to hold a strong presence in the marketing org and across the company
- Big picture thinking with meticulous attention to detail; you will need to understand the overall business and marketing strategy, translate that into a demand generation strategy and guide the team through execution
- Proven track record of measuring and improving effectiveness of demand generation efforts at each level of the funnel (MQL, SQL, Pipeline), partnering with sales and sales development to improve them, and reporting those results as well as recommendations up to the executive level
- Experience working within a hybrid product led and sales led business
- Proficiency in marketing automation and CRM software
- Strong analytical skills, with experience analyzing data and making data-driven decisions
- Knowledge of sales, digital marketing and growth marketing techniques and strategies
- Excellent communication and collaboration skills
- Ability to prioritize and manage multiple tasks and projects
- Strong problem-solving and decision-making skills
- Flexibility and adaptability to change
- A desire to learn and grow in the demand generation field
- Knowledge of data analysis and visualization tools, such as Looker, is a plus.
Will You Thrive at Vidyard?
At Vidyard, success comes from individuals who align with our core values, embrace challenges, and contribute to our high-performing, customer-obsessed culture. You’ll thrive here if you:
- Put Customers First: You’re passionate about solving problems, delivering exceptional value, and ensuring our customers succeed with our products.
- Embrace Innovation: You think creatively, challenge the status quo, and seek new ways to improve and grow—both personally and professionally.
- Value Collaboration: You work effectively across teams, listen actively, and contribute to a supportive and inclusive environment (see our statement of dedication to DEIB here).
- Act with Urgency: You’re motivated, proactive, and thrive in a fast-paced, dynamic environment where priorities can shift quickly and change is expected.
- Take Ownership: You own your work, take responsibility for outcomes, and are proud of delivering results that drive impact.
- Strive for Excellence: You maintain high standards, are goal-oriented, and continuously push yourself and your teammates to do their best.
At Vidyard, we celebrate the intersection of creativity, ambition, and impact. If you’re ready to contribute to our mission of transforming communication and being part of a team that’s customer-focused, hardworking, and values-driven, Vidyard is the place for you.
Why You’ll Love Working at Vidyard
At Vidyard, we’re passionate about creating an environment where you can succeedthrive—both personally and professionally. Here’s what you can look forward to:
- Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy the freedom of flexible hours and unlimited vacation, paired with programs that support working from anywhere—even while traveling.
- Competitive Pay & Benefits: Start day one with a competitive salary and comprehensive, flexible benefits tailored to support you!
- Wellness Your Way: Leverage flexible spending accounts to spend on what matters most.
- Mental Health Support: $1,500 CAD per person per year for mental health services.
- Make an Impact: At Vidyard, we believe in creating positive change. Enjoy paid volunteer hours to support the causes you care about and join Employee Resource Groups (ERGs) to connect with colleagues, champion inclusion, and drive meaningful impact within Vidyard and the communities we serve.
- Invest in Your Growth: Regular performance reviews, individual development plans and an annual allowance of $1,500 CAD, dedicated to your professional development and ongoing learning.
- Your Perfect Workspace: Whether you prefer the comfort of your home, or the energy of our Kitchener, Ontario, collaboration space, you’ll have the flexibility to choose. While we default to remote-first, occasional in-person meetings and events are thoughtfully designed for connection and collaboration.
Come join a team where your best life meets your best work!
Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at recruitment@vidyard.com. Unsolicited resumes from Agencies will not be accepted.