Director, Data Partnerships

About Tunnl

Tunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time.

Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes. These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups. Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence.

About the Role

As the Director of Data Partnerships, you will play a key role in building, scaling, and growing our partnership ecosystem. You’ll own the complete lifecycle of strategic partnerships, from sourcing and negotiation to go-to-market activation and ongoing maintenance. Success in this highly cross-functional role requires deep expertise in ad technology integrations, identity, and relationship management, combined with strong commercial judgement and a mindset for revenue growth.

In this role, you will:

• Identify, negotiate and close new activation partners who can help drive usage of Tunnl’s audience and measurement products

• Grow revenue with existing partners through optimized integration strategies and relationship management

• Accelerate product and platform capabilities with emerging and established data sources

• Collaborate with internal Product, Engineering, and Finance teams to structure and operationalize partnerships

• Support sales and account teams with new solutions through partnerships

• Conduct industry and competitive research to stay ahead of trends, emerging technologies, and partner innovation

• Oversee partnership deliverables, including reporting, training, and operational roadmaps

Responsibilities

Deal Structuring & Negotiation:

• Lead commercial negotiations, including revenue share structures, data licensing terms, API and platform integration agreements, and billing and usage models

• Partner with Legal to finalize contracts that balance scalability, compliance, and profitability

• Structure incentives to align long-term partner success with platform growth

Go-to-Market & Revenue Enablement:

• Collaborate with Sales and Client Experience teams to position partners effectively in market

• Partner with Marketing to develop enablement materials, training sessions, and pitch narratives

• Support joint marketing initiatives and co-selling strategies

• Track and optimize partner revenue contribution

Product & Technical Collaboration:

• Work closely with Product and Engineering to scope integrations and prioritize roadmap items

• Ensure timely and automated audience distribution to partner platforms

• Continually optimize taxonomy structure based on market feedback and partner usage

Required Qualifications

• 8+ years of experience in partnerships, business development, or strategic alliances

• Direct experience working with DSP’s, SSP’s, identity ecosystems, and data marketplaces

• Strong commercial negotiation experience

• Deep understanding of digital advertising workflows (programmatic, CTV, etc.)

• Comfort navigating cross-functional organizations

• Strong analytical skills with ability to assess business impact quantitatively

• Excellent executive-level communication and presentation skills

Preferred Qualifications

• Direct sales experience with a data vendor

• Background in analytics or technical integrations

• MBA

Why You Should Apply:

• Join a team driven by curiosity, teamwork, integrity, and a shared passion for solving big challenges.

• A friendly, welcoming, and supportive culture with regular social and team events.

• Comprehensive benefits with excellent medical, vision, and dental coverage.

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.

• Employer-paid life insurance & short-term & long-term disability, with other voluntary additional coverage available (accident, critical illness, hospital indemnity).

• Flexible hybrid work policy.

• Flexible unlimited paid vacation plus 80 hours of paid sick leave.

• 10 paid company holidays per year plus the week between Christmas and New Year’s off.

• 401(k) plan with 100% match up to 3%, plus 50% match up to 5% (subject to IRS limits).

• Cell phone reimbursement stipend.

• Monthly parking or commuter stipend for VA-based employees.