This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Customer & Field Marketing in the United States.
This leadership role is focused on driving customer-centric growth through strategic marketing programs that deepen engagement, strengthen retention, and unlock expansion opportunities across an established client base. You will shape and execute a comprehensive customer and field marketing strategy that connects marketing, sales, and customer success into a unified growth engine. Operating in a B2B services environment, you will design account-based and field initiatives that influence revenue outcomes while elevating customer experience and advocacy. The role blends strategy and execution, requiring strong cross-functional collaboration and hands-on ownership of programs such as events, ABM campaigns, and lifecycle journeys. You will also partner closely with external vendors and internal teams to scale impact efficiently. This is a high-visibility position where marketing directly contributes to customer lifetime value and business growth.
Accountabilities:- Own and evolve the end-to-end customer and field marketing strategy focused on retention, expansion, and advocacy across the existing customer base, ensuring alignment with revenue and growth objectives.
- Develop segmentation models and account prioritization frameworks to identify expansion opportunities, improve targeting, and tailor engagement strategies by customer maturity and potential.
- Design and execute account-based marketing (ABM) and pursuit-based campaigns that drive cross-sell, upsell, and deeper service adoption across strategic accounts.
- Partner closely with Customer Success and Customer Experience teams to integrate health signals, renewal insights, and engagement data into proactive marketing actions.
- Lead the strategy and execution of field marketing, events, and customer programs, including ROI measurement, vendor management, and performance optimization.
- Build scalable customer engagement journeys and content programs that support adoption, reinforce value, and drive measurable expansion outcomes.
- Collaborate cross-functionally with sales, CX, and growth teams to ensure unified account strategies and consistent customer messaging across touchpoints.
Requirements
- 8–12+ years of experience in B2B marketing, with a strong focus on customer marketing, field marketing, or account-based marketing in SaaS, technology-enabled services, or professional services environments.
- Proven track record of designing and executing customer engagement, retention, and expansion programs that drive measurable revenue impact.
- Experience leading ABM strategies in collaboration with sales and customer success teams, including segmentation, targeting, and campaign execution.
- Strong expertise in field marketing, event strategy, and performance measurement, including ROI tracking and pipeline influence.
- Ability to work effectively with external partners and managed service providers to scale marketing execution.
- Strong analytical mindset with proficiency in CRM and marketing automation tools, as well as multi-touch attribution and performance reporting.
- Excellent communication and stakeholder management skills, with the ability to influence across sales, CX, and executive teams.
- Bachelor’s degree in Marketing, Business, or related field.
Benefits
- Competitive compensation aligned with senior marketing leadership roles
- Remote-first work environment
- Opportunity to influence revenue growth through customer expansion strategies
- Exposure to cross-functional leadership and high-impact strategic initiatives
- Professional development in ABM, customer marketing, and field strategy execution
- Participation in high-visibility programs with measurable business impact
- Travel opportunities (up to 20%) for events and customer engagements
- Collaborative and inclusive work culture focused on customer success and innovation.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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