Director, CRM

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, CRM in United States.

This role offers an exciting opportunity to lead CRM and lifecycle marketing strategies across multiple product verticals in a fast-paced, data-driven environment. You will be responsible for defining, executing, and optimizing customer engagement campaigns that drive retention, loyalty, cross-sell, and lifetime value. Leading a team of CRM professionals, you will ensure that marketing initiatives are personalized, automated, and informed by advanced analytics. Success in this role requires strategic thinking, operational excellence, and hands-on experience with multi-channel marketing tools. You will collaborate closely with analytics, product, and operations teams to continuously improve campaign effectiveness and customer experiences. This position is ideal for a dynamic leader who thrives on innovation and measurable results.

Accountabilities:

Lead the development and execution of CRM strategies, including automated lifecycle campaigns that drive retention, loyalty, cross-sell, and win-back initiatives
Analyze customer data to define actionable segments and deliver personalized engagement campaigns
Oversee campaign planning, promotion execution, bonus management, content, and creative across email, mobile, web, social, and direct channels
Monitor competitor CRM and loyalty programs to adopt best practices and optimize program performance
Collaborate with analytics and product teams to build dynamic segmentation, track KPIs, and optimize CRM channel performance
Manage and scale the CRM Marketing team, providing coaching, guidance, and performance oversight
Drive innovation in omni-channel communications and ensure seamless end-to-end customer experiences

Requirements:

Bachelor’s degree in Business Administration, Marketing, or a related field
8+ years in digital marketing, CRM, or lifecycle management roles, with a strong track record in driving engagement and retention
Demonstrated leadership experience managing high-performing teams
Hands-on experience with CRM tools, campaign automation, and multi-channel marketing platforms
Strong analytical and data-driven decision-making skills, with experience developing KPIs and monitoring campaign performance
Ability to manage multiple projects simultaneously in a fast-paced, evolving environment
Excellent communication, collaboration, and people management skills
Experience in regulated online gaming or e-commerce marketing is a plus
Passion for innovation and customer-centric marketing

Benefits:

Competitive base salary: USD 140,000 – 202,000
Comprehensive benefits package, including health, dental, and vision coverage
Flexible work environment with remote work options
Education and professional development support, including conference reimbursements
Opportunities for career growth and leadership development
Engaging and collaborative company culture with a focus on innovation and impact

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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