Director B2B Marketing & Sales Analytics (Remote)

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose:

This position is responsible for data analytics strategy, scope and function. The role develops and collaborates with other analytics leaders to maintain business intelligence reporting frameworks, tools, and data marts; works cross-functionally with various business owners to determine and meet their reporting and analytics needs; and manages a team of business analysts and consultants to ensure timely high-quality reporting, analytics, and solutions. Ensures internal and external customers have the necessary data and information for ongoing daily operations and strategic planning. Provides in-depth analysis to drive discovery of new opportunities for continued business growth.

This individual will work to administer organizational activities, and analyze, review, and develop business strategies. The role requires partnering with senior leadership to understand business strategy and positioning the analytics team to prioritize models, insights, and scalable solutions. 

Job Responsibilities:

• Plan and implement the overall analytics and business intelligence strategy for respective area to ensure business and customer goals are met.
• Work with leadership team to provide analytic support for the development of creative approaches to improve the customer experience and make it easier for the business to measure customer activity and preference over time. Develop recommendations, methodologies, and roadmaps to capture the most critical, actionable data to achieve business goals.
• Lead the design and development of analytical projects designed to understand key business behaviors that support the success of respective area to drive customer acquisition, retention, and engagement.
• Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to drive marketing efforts.
• Accountable for the performance and results of multiple related teams, working with leaders to identify improvements in the discipline/department.
• Develop discipline/departmental plans, including business production and/or organizational priorities.
• Actively participate in the company’s overall data governance process.
• Discover new opportunities to optimize the business through analytics and statistical modeling. Partner with Information Technology team to deliver a robust, stable, and highly available reporting platform.
• Work with various business owners to identify information needs and develop reporting.
• Oversee all aspects of analytics and business intelligence projects.
• Develop and maintain reporting and analytical tools, including Business Objects.
• Integrate web analytics into transactional and customer analytics.
• Hire, train, develop, and lead an agile analytics team, ensuring they meet  reporting and analytical needs of the business.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor’s degree in business, finance, marketing, economics, mathematics, computer science, or related field, or equivalent combination of education and experience. 
• 10 years of experience in analytics, business intelligence, and/or marketing analytics.
• Proven people and project management experience.
• Technical expertise regarding data models, data mining, segmentation techniques, predictive modeling, and advanced analytics.
• Experience with financial and/or insurance services data.
• Experience with B2B sales analytics.
• Strong knowledge of and experience with reporting packages (Tableau, PowerBI, etc.), databases (SQL, Snowflake, etc.), programming (XML, JavaScript, or ETL frameworks), or the equivalent. Knowledge of statistics and experience using statistical packages for analyzing large datasets (Excel, SPSS, SAS, etc.).
• Highly developed presentation skills and ability to tell “data stories”; ability to get positive results through influence, persuasion, leadership, presentations, and group facilitation skills.
• Strong interpersonal and demonstrated team-building and coaching skills; proven teamwork and collaboration. Ability to communicate technical concepts to non-technical audiences in an informal setting. Ability to interact effectively with and influence other functional areas as required through collaborative relationships.

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc.

#LI-SW

If you’re ready to help make a difference, apply today.  A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool.  This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward.  Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range:

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan.  Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees.  We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.