About This Role
Marketing Copywriter (Direct Response) exists to drive measurable growth by owning conversion-focused messaging across email and funnel touchpoints.
In this role, you will:
- Serve individuals, families, SMBs, and broker audiences across the full customer journey
- Be responsible for high-performing email and funnel copy that drives opens, clicks, conversions, and ROI
- Directly impact healthcare access by helping people clearly understand and act on Redirect Health’s value
This is a hands-on, performance-driven role for someone who:
- Enjoys data-informed copywriting, testing, and optimization
- Takes ownership from strategy through execution and iteration
- Wants their work to directly influence business outcomes and healthcare affordability
What You’ll Do
In this role, you will:
- Own: Conversion copy and email marketing strategy across HubSpot and Mailchimp, including newsletters, nurture sequences, promotional campaigns, and automated journeys
- Support: Messaging for landing pages, ads, SMS, and funnel assets aligned to brand voice and conversion goals
- Collaborate with: Director of Growth Marketing, Design, Marketing Ops, and Sales to align messaging, testing cadence, and performance goals
- Improve: Open rates, click-through rates, conversion rates, CPA, and ROI through A/B testing and performance analysis
- Advocate for: Audience needs by maintaining a deep understanding of individuals, families, SMBs, and broker segments
A strong performer in this role is known for:
- Writing clear, persuasive copy grounded in buyer psychology
- Using performance data to continuously refine messaging and creative
- Delivering consistent improvements in conversion and campaign performance
How Success Is Measured
Success in this role is measured by:
- Increased open, click, and conversion rates across HubSpot and Mailchimp campaigns
- Improved CPA and overall marketing ROI
- Increased testing velocity and stronger creative performance
- Effective collaboration across growth, design, ops, and sales teams
What We’re Looking For
We’re looking for someone who:
- Has 5+ years of experience in direct-response copywriting and email marketing strategy
- Brings a strong portfolio of conversion-driven copy (emails, ads, landing pages, funnels)
- Has deep knowledge of HubSpot and Mailchimp, including segmentation, automation, and analytics
- Has proven success building high-performing nurture, promotional, and retention campaigns
- Demonstrates strong understanding of buyer psychology, storytelling, and conversion principles
- Has experience in healthcare, health tech, or performance marketing environments (a plus)
- Has a strong analytical mindset and uses data to inform copy decisions
- Is highly organized, detail-oriented, and able to manage multiple projects under tight deadlines
- This is a hybrid role, with at least three days per week in our office.
Why Join Redirect Health
What “Free Healthcare” Actually Means
When we say free, we mean $0 out of your paycheck and $0 when you need care:
- $0 monthly premiums
- $0 to add your spouse or children
- $0 deductibles (we reimburse them)
- $0 out-of-pocket maximums
This benefit alone can save families tens of thousands of dollars.
What You’ll Earn
- Starting Salary: $65,000
- FREE healthcare for you and your entire family
- Dental & Vision insurance
- Paid time off & sick time
- 401(k) access
- A mission-driven team that believes in doing the right thing
Ready to Make a Difference?
If you’re looking for more than just a job—and want to help reshape how healthcare works for families—we’d love to hear from you.