Digital Strategist

• Lead digital marketing strategy for assigned client accounts, ensuring initiatives are aligned with business objectives, audience needs, and measurable outcomes.
• Facilitate client discovery sessions to uncover insights, clarify goals, establish priorities, and define meaningful performance metrics.
• Develop integrated, cross-channel strategies spanning lifecycle marketing, content, AEO/SEO, social, email, automation, and other relevant channels.
• Own major strategic workstreams from discovery through execution, adapting plans as priorities, market conditions, and customer behaviors evolve.
• Partner with creative, content, technical, and analytics teams to translate strategic direction into effective campaigns and audience experiences.
• Brief creative teams, evaluate concepts and campaign plans, and provide strategic feedback to ensure execution remains aligned with brand and business objectives.
• Monitor campaign and account performance, interpret data, identify opportunities or threats, and recommend strategic adjustments to maximize impact.
• Use behavioral, engagement, and transactional data to inform personalized experiences and improve customer journeys rather than relying solely on retrospective reporting.
• Collaborate with other strategists to maintain consistency with broader strategic frameworks, methodologies, and best practices.
• Contribute strategic recommendations and new ideas to internal marketing initiatives, branding efforts, and sales pursuits.
• Stay current on evolving digital platforms, customer behaviors, market trends, and emerging tools that can improve marketing effectiveness.
• Serve as a primary strategic point of contact for clients and internal teams, proactively resolving questions, surfacing risks, and driving projects toward successful outcomes.

Requirements

• 6–8 years of experience developing and leading digital marketing strategies across multiple channels, ideally within an agency, startup, consultancy, or similarly fast-paced environment.
• Demonstrated history of marketing wins that you personally owned and can substantiate with meaningful performance data.
• Strong expertise in at least two core marketing disciplines, such as lifecycle marketing, social media, AEO/SEO, content marketing, email, or marketing automation, combined with an understanding of how channels work together.
• Experience with lifecycle and loyalty marketing, including email and app-based experiences; familiarity with Braze is a strong plus.
• Proven ability to use behavioral, engagement, and transactional data to drive personalized marketing experiences and strategic decisions.
• Experience owning client accounts or significant strategic workstreams from discovery through delivery, with the confidence to steer direction and manage changing priorities.
• Strong client-facing communication, facilitation, storytelling, and presentation skills, including the ability to communicate complex strategies clearly to senior executives.
• Creative-strategy capabilities, with experience briefing and directing creative work and evaluating concepts against strategic objectives even when not producing the creative yourself.
• Strong analytical thinking and a practical, results-oriented approach to strategy, optimization, and problem-solving.
• Excellent organizational skills, with the ability to manage multiple projects and priorities while maintaining attention to detail.
• Ability to collaborate effectively with cross-functional teams and build trust quickly with clients and stakeholders.
• Comfort learning and working with marketing and analytics tools such as Adobe Analytics, Figma, Profound, and Semrush.
• Experience in regulated healthcare or financial services environments is a plus, particularly within complex or highly matrixed organizations.
• A self-directed, adaptable mindset with the patience and persistence to support long-term initiatives whose results may take time to materialize.

Benefits

• $100,000–$140,000 annual salary, with final compensation based on experience, skills, and location/cost of living.
• Permanent remote work opportunity within the United States.
• 11 observed company holidays plus unlimited paid time off.
• 4 additional mental wellness days each year.
• 100% company-funded health insurance premiums, with dental and vision options.
• 401(k) retirement plan.
• Monthly wellness stipend and quarterly employee appreciation gift.
• One-time reimbursement for work-from-home equipment.
• Summer Fridays with the office closing at 3:00 PM, plus Fall/Winter/Spring Fridays with the office closing at 5:00 PM.
• Monthly team bonding sessions and happy hours.
• Team retreats at the company's New York City headquarters.
• Pre-tax commuter benefits.
• Opportunities for professional growth, learning, and exposure to evolving digital marketing technologies.
• A collaborative, close-knit environment with an emphasis on trust, teamwork, and employee experience.