<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2"><span data-contrast="auto">Digital Marketing (Web & SEO)</span> Summer Intern</span></span></strong></p><p><strong><span data-contrast="none">Overview</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p><p><span data-contrast="auto">The Digital Marketing (Web & SEO) Intern will support Pacvue’s marketing team in maintaining and improving the company website while learning how websites drive inbound demand and pipeline generation. Through hands-on experience working with marketing, development, and content teams, the intern will gain exposure to website management, SEO fundamentals, marketing analytics, and emerging search trends including AI-driven discovery and LLM-based search experiences.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p><p><strong><span data-contrast="none">Project Scope</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p><ul><li><span data-contrast="none">Assist with ongoing website updates and improvements within WordPress to maintain a seamless and high-performing user experience.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Support SEO optimization efforts, including page structure, metadata updates, internal linking improvements, and content formatting under guidance from the marketing team.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Assist with marketing website experimentation efforts including A/B testing of landing pages, CTAs, headlines, and page layouts to improve engagement and conversion.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Support implementation and validation of website tracking through tools such as Google Tag Manager (GTM) to ensure accurate measurement of user behavior and marketing performance.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Work cross-functionally with demand generation, social, lifecycle, and events teams to understand how website updates support marketing campaigns and pipeline generation.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Assist in researching emerging search trends including AI search, LLM discovery, and citation tracking to understand how Pacvue’s content appears in AI-generated responses.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li></ul><p><strong><span data-contrast="none">Deliverables/Milestones</span></strong><span data-ccp-props="{"335559739":0}"> </span></p><ul><li><span data-contrast="none">Assist in optimizing a set of existing website pages or blog posts to improve SEO alignment, user experience, and engagement.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Contribute to a structured audit of selected website pages to identify opportunities related to content structure, SEO optimization, and user flow.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Support implementation or documentation of A/B tests on landing pages to evaluate engagement and conversion performance.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Assist in validating website tracking events through Google Tag Manager to ensure marketing performance metrics are captured accurately.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Compile research on AI-driven search results and LLM citation visibility for Pacvue content and summarize insights for the marketing team.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Present key findings, insights, and recommendations to the marketing team at the end of the internship.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li></ul><p><strong><span data-contrast="none">Learning Objectives</span></strong><span data-ccp-props="{"335559739":0}"> </span></p><ul><li><span data-contrast="none">Gain hands-on experience managing and updating a marketing website using WordPress.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Learn the fundamentals of SEO and performance content marketing in a B2B SaaS environment.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Develop an understanding of how marketing websites support inbound demand generation, lead capture, and pipeline growth.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Gain exposure to marketing technology platforms, including HubSpot, Salesforce, Google Analytics, and Google Search Console.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Learn how website experimentation works through A/B testing and conversion optimization.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Develop familiarity with Google Tag Manager and website event tracking used to measure marketing performance.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Gain early exposure to AI-driven search trends, including LLM discovery and citation tracking.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li><li><span data-contrast="none">Learn how cross-functional marketing teams collaborate across demand generation, social media, lifecycle marketing, and events.</span><span data-ccp-props="{"201341983":0,"335559685":1080,"335559738":30,"335559739":30,"335559740":240}"> </span></li></ul><p data-start="0" data-end="27"><strong data-start="0" data-end="27">Skills & Qualifications</strong></p><ul><li data-start="30" data-end="89">Interest in digital marketing, SEO, or website management</li><li data-start="92" data-end="159">Familiarity with website or CMS tools (e.g., WordPress) is a plus</li><li data-start="162" data-end="216">Basic understanding of SEO or web analytics concepts</li><li data-start="219" data-end="264">Analytical mindset with attention to detail</li><li data-start="267" data-end="304">Strong written communication skills</li><li data-start="307" data-end="371">Comfortable working with cross-functional teams (email, Slack)</li><li data-start="374" data-end="446">Curious and eager to learn about marketing and emerging AI search trends</li></ul><p><strong><span data-contrast="none">Location/Time Zone Preference: </span></strong><span data-contrast="none">United States </span></p><p>This is an hourly, remote summer internship for college students, offering 20-35 hours per week at a rate of $20 per hour. <br>This role is available for our 9-week summer cohort running from May 18 – July 17.</p><p> </p><p><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">#LI-Remote</span></p><div class="content-conclusion"><p><em data-stringify-type="italic">Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.</em></p></div>