Digital Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Specialist based in the United States.

This role is a hands-on, execution-focused opportunity to own and scale end-to-end digital marketing programs in a B2B environment. You will be responsible for driving demand generation, strengthening brand visibility, and improving pipeline contribution through high-performing digital campaigns. The position spans paid media, SEO, content marketing, marketing automation, and analytics, requiring both strategic thinking and strong operational execution. You will work closely with cross-functional teams to align campaigns with revenue goals while optimizing performance across channels. The environment is fast-paced, lean, and highly ownership-driven, with significant autonomy over tools, budget allocation, and experimentation. Success is measured by lead quality, conversion performance, and measurable impact on revenue pipeline rather than vanity metrics. This is a strong fit for a marketer who thrives at the intersection of data, creativity, and performance optimization.

Accountabilities:

Own and execute multi-channel digital marketing strategies focused on demand generation, pipeline contribution, and brand growth, working across paid media, SEO, content, email, and marketing automation.

Plan, launch, and optimize paid campaigns (primarily LinkedIn Ads and Google Ads), including targeting, budgeting, A/B testing, and ROI tracking
Manage SEO and content marketing initiatives, including blog strategy, keyword optimization, technical SEO, and content repurposing across channels
Own marketing automation and email programs using tools such as Salesforce Account Engagement (Pardot), including segmentation, lead scoring, and nurture flows
Drive social media strategy with a focus on LinkedIn, including organic content, sponsored posts, and executive social support
Support webinars and digital events, including promotion, execution, and post-event lead follow-up and attribution tracking
Maintain and optimize website content in collaboration with web developers to improve performance and user experience
Build reporting dashboards and analyze performance across channels (MQLs, SQLs, CPL, pipeline influence, ROI), using insights to optimize campaigns
Manage contractors and vendors for design, content, and paid media execution, ensuring quality delivery and performance alignment

Requirements:

You bring hands-on digital marketing experience with proven ownership of demand generation outcomes in a B2B environment, along with strong analytical and execution capabilities.

3+ years of experience in B2B digital marketing with direct responsibility for campaign performance and lead generation
Strong experience running and optimizing LinkedIn Ads and Google Ads campaigns, including budget management and ROI reporting
Experience with marketing automation platforms (Pardot, HubSpot, Marketo, or similar)
Working knowledge of SEO including keyword research, on-page optimization, and performance tracking
Proficiency with Google Analytics (GA4) and comfort interpreting and reporting on marketing data
Strong writing skills for ad copy, emails, landing pages, and social content
Ability to manage multiple campaigns simultaneously in a fast-paced, lean environment
Strong cross-functional collaboration skills and ability to operate with high ownership and accountability

Preferred: experience in cybersecurity or B2B technology marketing, familiarity with IAM concepts (IGA, PAM, CIAM, zero trust), experience with Salesforce CRM, webinar platforms, and AI tools for marketing workflows.

Benefits:

Competitive base salary (aligned with experience)
Performance-based bonus potential
Remote-first work environment within the United States
Medical, dental, and vision insurance coverage
Paid time off, holidays, and flexible scheduling
401(k) retirement plan (where applicable)
Opportunity to own and scale a high-impact marketing function end-to-end
Access to modern marketing tools, automation platforms, and AI-enabled workflows
Collaborative, high-autonomy environment with direct exposure to leadership

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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