Digital Marketing Optimization Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Digital Marketing

Job Sub Function:

Digital Engagement

Job Category:

Professional

All Job Posting Locations:

Irvine, California, United States of America, Remote (US)

Job Description:

Johnson & Johnson MedTech is hiring a Digital Marketing Optimization Manager for its Aesthetic and Reconstruction Business, based in Irvine, CA.

Remote work options may be considered on a case-by-case basis and if approved by the Company.

 

Position Overview:

Johnson & Johnson MedTech is hiring a motivated, dynamic Digital Marketing Optimization Manager for its Aesthetic and Reconstruction Business, based in Irvine, CA. At Johnson & Johnson MedTech, we are redefining possibilities in breast aesthetics by delivering a comprehensive portfolio of science-based, evidence-backed solutions composed to help women maintain, improve, and restore their confidence, self-esteem, and quality of life.

We are seeking an experienced Digital Marketing Manager to drive brand, digital, and product marketing initiatives across global and regional markets. This role will be responsible for overseeing product marketing toolkits, handling digital and social channels, supporting major conferences, and leading the execution of key digital platforms including apps and websites.

This is a hands-on, highly collaborative role requiring a strategic problem solver who can also drive execution. This position will work closely with cross-functional collaborators and external agency partners to amplify global campaigns, support regional launches, and ensure marketing activities are data-driven, compliant, and commercially impactful.

Responsibilities:

Website & Digital Experience Management

• Lead the migration and optimisation of HCP website architecture in collaboration with development, IT, and compliance teams.
• Coordinate updates to country-specific websites, including wireframes, CMS submissions, and content governance.
• Ensure a consistent, high-quality digital experience across all markets and platforms.

Campaign Amplification & Performance Reporting

• Lead the amplification of global campaigns across owned, earned, and paid channels.
• Lead allocated marketing budgets across campaigns, agencies, and digital platforms, ensuring efficient use of spend and alignment to priorities.
• Track, analyse, and report on marketing performance, including engagement, adoption, and return on investment.
• Translate data into insights and recommendations to continuously improve marketing efficiency.
• Provide clear reporting and updates to senior stakeholders.

Brand & Product Marketing

• Collaborate on development and evolution of product marketing toolkits, including Brand Books, messaging frameworks, and launch assets.
• Lead marketing support for HCP and patient-facing digital products, ensuring clear value propositions and consistent brand storytelling.
• Support global and regional product launches, including localisation and market-specific adaptations.
• Ensure all materials align with brand, regulatory, and compliance requirements.

 

Digital Platforms & App Marketing

• Responsibility for marketing execution for HCP and patient-facing digital applications.
• Handle coordination of updates for existing markets and support new market launches in partnership with IT, compliance, and external development partners.
• Own engagement tracking and reporting for digital platforms, employing dashboards and analytics tools to advise optimisation.
• Maintain clear documentation, handover processes, and operational standard methodologies.

 

Social & Channel Management

• Work collaboratively to develop strategy, planning, and execution of surgeon-focused Instagram and digital channels.
• Lead agency partners to deliver high-quality content, localisation, approvals, and scheduling.
• Supervise channel performance and engagement metrics to optimise content and drive sustained growth.
• Ensure content supports broader brand and campaign objectives.

 

Conference & Event Marketing

• Lead the development of marketing materials for priority conferences, primarily in the US.
• Supervise filming, content capture, and asset creation at events for post-event amplification.
• Collaborate with internal customers to align conference activity with commercial and marketing priorities.

Experience

• A minimum of a bachelor’s degree required; Advanced degree preferred.
• 5+ years experience required in brand marketing, product marketing, digital marketing, or a related rigor.
• Proven experience managing integrated marketing programs across digital platforms and social channels.
• Experience in a sales role
• Experience in healthcare, medical devices, aesthetics, or other regulated industries is highly regarded.
• Experience working with global stakeholders and external agencies.

 

Skills & Capabilities

• Strong critical thinking combined with hands-on execution capability.
• Excellent project management skills, with the ability to manage multiple sophisticated workstreams.
• Strong understanding of digital marketing, campaign amplification, and performance analytics.
• Experience managing agencies and cross-functional partners.
• High-quality written and verbal communication skills.
• Confident stakeholder manager, comfortable working with senior and global teams.

Other:

This position may require up to 20% travel (domestic or international)

Benefits Summary:

• Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
• Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
• This position is eligible to participate in the Company’s long-term incentive program.
• Employees are eligible for the following time off benefits:
  • Vacation – up to 120 hours per calendar year
  • Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
  • Holiday pay, including Floating Holidays – up to 13 days per calendar year
  • Work, Personal and Family Time - up to 40 hours per calendar year

Additional information can be found through the link below!

https://www.careers.jnj.com/employee-benefits

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers. Internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

 

 

Preferred Skills:

Campaign Management, CRM Analytics, CRM Databases, Customer Analytics, Customer Engagement, Data Metrics, Data Savvy, Digital Governance, Digital Marketing, Digital Trends, Digital Visualization, Drupal, Industry Analysis, Innovation, Marketing Campaign Development, Media Platforms, Metrics Analysis, Metrics Management, Organizational Communications, Organizational Knowledge, Process Improvements, Salesforce Platform, Technical Credibility

 

 

The anticipated base pay range for this position is :

$102,000.00 - $177,100.00

Additional Description for Pay Transparency:

The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year. Bonuses are awarded at the Company’s discretion on an individual basis.