Digital Marketing Manager

About Centific

Centific is a frontier AI data foundry that curates diverse, high-quality data, using our purpose-built technology platforms to empower the Magnificent Seven and our enterprise clients with safe, scalable AI deployment. Our team includes more than 150 PhDs and data scientists, along with more than 4,000 AI practitioners and engineers. We harness the power of an integrated solution ecosystem—comprising industry-leading partnerships and 1.8 million vertical domain experts in more than 230 markets—to create contextual, multilingual, pre-trained datasets; fine-tuned, industry-specific LLMs; and RAG pipelines supported by vector databases. Our zero-distance innovation™ solutions for GenAI can reduce GenAI costs by up to 80% and bring solutions to market 50% faster.

Our mission is to bridge the gap between AI creators and industry leaders by bringing best practices in GenAI to unicorn innovators and enterprise customers. We aim to help these organizations unlock significant business value by deploying GenAI at scale, helping to ensure they stay at the forefront of technological advancement and maintain a competitive edge in their respective markets.

About Job

About the Role: OneForma is seeking a dynamic and experienced Digital Marketing Manager to lead our B2C marketing strategy and drive brand growth. This role requires a strategic thinker with a strong background in market research, content creation, paid media management, and brand communication.

Key Responsibilities:

• Set the OneForma B2C Marketing Strategy: Collaborate with internal stakeholders to align marketing initiatives with brand and business goals.
• Lead Market Research Initiatives: Conduct and oversee market research to identify trends, opportunities, and customer insights.
• Create Content Strategy and Calendar: Develop and manage an ongoing content strategy and calendar to ensure consistent and engaging brand messaging.
• Manage Paid Media Campaigns: Plan, execute, and optimize paid media campaigns across various platforms to maximize ROI.
• Oversee Marketing Budget: Work closely with OneForma leadership to manage and allocate the marketing budget effectively.
• Track and Optimize Campaigns: Partner with the Data and Analytics team to monitor campaign performance and implement optimizations.
• Suggest and Implement New Communication Channels: Proactively identify and integrate new channels to enhance brand communication.
• Collaborate with Community and Reputation Management Teams: Ensure consistent brand communication standards across all touchpoints.
• Oversee Brand Design and Direction: Guide the brand's visual and strategic direction to maintain a cohesive and impactful presence.

Qualifications:

• Proven experience in digital marketing, preferably in a managerial role.
• Strong understanding of B2C marketing strategies and market research methodologies.
• Expertise in content creation, paid media management, and budget oversight.
• Excellent analytical skills and experience with data-driven decision-making.
• Ability to work collaboratively with cross-functional teams.
• Strong communication and leadership skills.

Salary Range: $80k-$100k

Centific is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, citizenship status, age, mental or physical disability, medical condition, sex (including pregnancy), gender identity or expression, sexual orientation, marital status, familial status, veteran status, or any other characteristic protected by applicable law. We consider qualified applicants regardless of criminal histories, consistent with legal requirements.