Digital Marketing Manager

We are seeking a Digital Marketing Manager to support SAGA’s digital strategy, driving awareness, engagement, and adoption of Pathlight™. This role helps drive digital presence end-to-end—from website optimization and social media to campaign development and analytics. The ideal candidate combines supporting the strategic vision with hands-on execution and thrives in a fast-paced, high-growth environment.

Responsibilities

• Strategy & Planning
• • Support development and implement a comprehensive digital marketing roadmap aligned with growth objectives.
  • Monitor industry trends and competitor activity to identify opportunities for differentiation.
• Campaign Management
• • Manage omnichannel campaigns across paid, earned, and owned channels (SEO/SEM, email, LinkedIn, content syndication).
  • Partner with commercial and medical teams to create targeted campaigns for physicians, patients, and advocacy groups.
• Content & Brand
• • Manage SAGA’s social media presence and expand thought-leadership content (blogs, webinars, infographics, video).
  • Ensure brand consistency across all digital platforms.
• Analytics & Optimization
• • Support creation and track KPIs, dashboards, and analytics to demonstrate campaign ROI and digital funnel performance.
  • Manage website and optimize performance to drive traffic, engagement, and lead generation.
• Technology & Tools
• • Utilize marketing automation platforms (HubSpot, Marketo, Salesforce Marketing Cloud) and analytics tools (Google Analytics, SEO/SEM).
  • Participate in CRM integration and content management systems.
    
    

Requirements

• Bachelor’s degree in Marketing, Business Analytics, or related field (or equivalent experience).
• 5 years of experience in digital marketing, preferably in healthcare or life sciences.
• Strong analytical skills with ability to interpret complex data and advise on conversion performance.
• Proficiency in SEO, PPC, social media analytics, and marketing automation tools.
• Excellent communication, project management, and organizational skills.
• Self-motivated, able to work independently, and thrive in a fast-paced environment.
• Proven ability to plan and execute integrated digital campaigns with measurable business impact.
  
  

Benefits

• Competitive Compensation and company wide benefits plan
• Opportunities for career advancement and professional development.
• A collaborative and innovative work environment dedicated to improving oncology outcomes.

SAGA Diagnostics is an equal opportunity employer, fully committed to achieving a diverse and inclusive workplace that embraces and encourages applicants of every background.  The company’s policy regarding equal employment opportunity means that all decisions regarding recruitment, hiring, benefits, wage and salary administration, scheduling, disciplinary action and termination will be made without unlawful discrimination on the basis of sex, gender, race, color, age, national origin, religion, disability, medical condition, genetic information, marital status, sexual orientation, gender identity or expression, citizenship status, pregnancy or maternity, veteran status, or any other status protected by applicable federal, state or local law. If you require reasonable accommodation in completing an application, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to hr@sagadiagnostics.com. SAGA Diagnostics is a participant in the E-Verify program, learn more about the program and review our required disclosures here and here.