Job Description:
Key Responsibilities
Digital Marketing Strategy
Develop and implement a comprehensive digital marketing strategy to achieve business goals, including lead generation, brand awareness, and customer acquisition.
Align marketing efforts with the overall sales and business objectives.
Campaign Management
Plan, execute, and optimize multichannel marketing campaigns, including SEO, PPC, programmatic, and paid social while working closely with the content team to coordinate efforts across email marketing, content marketing, and organic social media.
Monitor and report on campaign performance, identifying areas for improvement.
Content Marketing
Coordinate the posting of content to the company website while supplying SEO research and suggestions.
SEO & SEM
Develop and execute strategies to improve organic search rankings and increase website traffic.
Analytics & Reporting
Track, analyze, and report on key performance metrics using tools like Google Analytics, Pardot, DemandBase, or similar platforms.
Use data insights to inform decisions and optimize campaigns for better performance.
Lead Generation & Nurturing
Design and collaborate with marketing team on strategies for lead generation and nurturing through digital marketing channels
Collaborate with Revenue and Marketing Ops teams to ensure seamless handoff of leads
Team Collaboration
Work closely with others in the marketing team to ensure consistent messaging and alignment of marketing efforts.
Manage external agencies and vendors as needed.
Technology & Tools
Utilize marketing automation platforms, CRM systems, and other tools to streamline operations and improve marketing effectiveness.
Stay up-to-date with industry trends and emerging tools to keep the company ahead of the competition.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.
5+ years of experience in digital marketing, preferably in a B2B SaaS environment.
Proven expertise in SEO, SEM, email marketing, social media, and content marketing.
Hands-on experience with marketing automation tools (e.g., Pardot, Marketo) and CRM platforms (e.g., Salesforce), and ABM software (e.g. DemandBase)
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent communication and project management skills.
Experience in budget management and ROI-focused marketing strategies.
Preferred Skills
Knowledge of SaaS business models and the B2B buyer’s journey.
Familiarity with tools such as Google Ads, LinkedIn Ads, and A/B testing platforms.
Certification in Google Analytics, AdWords, or similar platforms is a plus.
Qualifacts is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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