Demand Generation Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Demand Generation Marketing Manager in United States.

This role sits at the center of a high-impact B2B marketing function, responsible for driving scalable pipeline growth through integrated, data-driven campaigns. You will design and execute multi-channel demand generation programs that attract, engage, and convert high-quality prospects across the full buyer journey. Working closely with sales, product, and operations teams, you will ensure marketing efforts translate directly into measurable revenue outcomes. The environment is fast-paced, collaborative, and highly analytical, with a strong emphasis on experimentation and continuous optimization. You will also play a key role in marketing operations, campaign performance tracking, and event execution, ensuring consistency and efficiency across all initiatives. This is an opportunity to shape demand generation strategy while having clear ownership of pipeline impact in a mission-driven organization.

Accountabilities

In this role, you will be responsible for building and executing a full-funnel demand generation strategy that drives awareness, engagement, and qualified pipeline growth. You will design and manage integrated campaigns across digital channels while ensuring alignment with revenue goals and sales priorities.

Develop and execute multi-channel demand generation strategies focused on pipeline and revenue growth
Manage campaigns across SEO, SEM, paid media, content syndication, email, webinars, and other digital channels
Oversee marketing automation and CRM systems (HubSpot, Salesforce) to ensure data integrity and lead flow efficiency
Partner with sales teams to improve lead scoring, routing, conversion, and overall pipeline performance
Plan and execute events, webinars, and industry activations, including pre- and post-event engagement strategies
Define KPIs, build dashboards, and analyze campaign performance to guide optimization and budget decisions
Ensure consistent messaging, brand alignment, and continuous improvement across all marketing initiatives

Requirements

The ideal candidate brings strong B2B SaaS marketing experience with a proven ability to drive measurable demand generation impact. You are both strategic and execution-oriented, comfortable managing multiple campaigns while optimizing performance through data.

7+ years of experience in B2B SaaS marketing, including leadership or management responsibilities
Proven track record in building demand generation programs that drive pipeline and revenue growth
Hands-on experience with marketing automation platforms such as HubSpot and CRM tools like Salesforce
Strong analytical skills with the ability to translate data into actionable marketing strategies
Experience partnering closely with sales teams in a demand generation or field marketing capacity
Ability to manage integrated campaigns, events, and marketing operations simultaneously
Strong communication, collaboration, and stakeholder management skills in cross-functional environments
Bonus: experience in healthcare marketing, early-stage/growth environments, or agile teams

Benefits

Competitive compensation package
Medical, dental, and vision insurance coverage
401(k) with company contribution
Flexible paid time off (PTO) plus sick leave allocation
Remote-first / flexible working environment
Professional development, learning, and mentorship opportunities
Collaborative, mission-driven culture with strong cross-functional alignment
Inclusive workplace focused on diversity, equity, and continuous growth

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Demand Generation Marketing Manager

Requirements

Benefits

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