Demand Generation Manager

About the role

Anza is seeking a Demand Generation Manager to support and execute pipeline-driving marketing programs for our sales-led B2B software and data platform.

This role is responsible for designing, running, and optimizing sales-aligned demand generation programs—including webinars, ABM campaigns, paid media, and business development associate-supported follow-up—while working closely with Sales and Marketing.

This is a hands-on, program ownership role focused on execution, optimization, and measurable pipeline contribution, with strategic guidance from marketing leadership.

The Demand Generation Manager will report to the Senior Director of Marketing.

Position responsibilities include, but are not limited to, the following:

• • Execute and manage full-funnel demand generation programs, including:
  • • Webinars
    • Sales-supported follow-up campaigns
    • Event and partner-driven programs
    • Advertising 
  • Support priority segments, personas, and use cases identified by marketing and sales leadership
  • Partner with the Marketing Manager to execute campaigns in HubSpot
• Sales Alignment & Campaign Coordination
• • Work closely with Business Development Associates and Account Executives to:
  • • Align demand programs with sales priorities
    • Support consistent follow-up using HubSpot sequences and sales talk tracks
    • Gather feedback on lead quality and campaign effectiveness
  • Ensure campaigns are clearly communicated to Sales and easy to act on
  • Develop a strong understanding of Anza’s products, services, competitors, value proposition, and target audiences
• Funnel Performance & Reporting
• • Track and report on demand performance, including:
  • • Leads and meetings generated
    • Pipeline created and influenced
    • Conversion rates across funnel stages
  • Maintain campaign hygiene in HubSpot and Salesforce
  • Analyze results and recommend improvements to targeting, messaging, or channels
• Cross-Functional Collaboration

• • Product Marketing: activate product, platform, and data releases into demand programs
  • Marketing Manager: coordinate campaign execution, timelines, and workflows
  • Marketing Associate: collaborate on event-based demand generation opportunities
  • Sales & RevOps: support attribution, reporting, and CRM alignment
  • Marketing leadership: provide feedback on messaging effectiveness and asset gaps

While no one individual will possess them all, the successful candidate will bring many of the following experiences, skills, and attributes:

• Bachelor’s degree
• 3–5 years of experience in B2B demand generation, growth marketing, or campaign-focused marketing roles
• Experience supporting a sales-led B2B organization
• Hands-on experience with:
• • ABM or account-focused campaigns
  • HubSpot (campaigns, workflows, reporting)
  • Salesforce (leads, contacts, opportunities and marketing attribution)
  • LinkedIn or industry trade advertising
• Demonstrated effectiveness working cross-functionally with Sales and Marketing
• Experience identifying campaign topics and asset gaps
• Ability to understand and communicate technical concepts 
• Ability to produce compelling slide content, messaging, and sales materials (with support from the rest of the marketing team)

Compensation & Benefits

Anza uses an internally equitable and externally competitive total cash approach to compensation. Our benefits package includes medical, dental, vision, health, life, and disability insurance; a comprehensive wellness program; 401(k) plan with company match and immediate vesting; continuing education and professional development assistance; and self-managed flexible work schedules and time-off policies.

Commitment to Diversity and Inclusion

Anza provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, age, sexual orientation, national origin, ancestry, disability, genetics, veteran status or any other characteristic protected by state, federal and local laws. In addition to federal law requirements, Anza complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. EEO M/F/D/V. 

A Note to Third-Party Recruiters

Anza's team coordinates all recruiting and hiring at our company. Anza does not accept unsolicited resumes from third-party recruiters, staffing firms, or related agencies. Resumes are only accepted from third-party recruiters, staffing firms, or related agencies if a signed agreement is in place AND if external recruiting assistance is authorized by the Anza team for a specific position. All unsolicited resumes will be considered the property of Anza. Anza is not responsible for any fees related to unsolicited resumes.