Demand Generation Manager

Company Description

Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

Job Description

Daxko has an exciting opportunity for a Demand Generation Manager to join our marketing team. In this remote role, you will work with a talented team to develop and execute integrated campaigns that drive awareness, engagement, and qualified leads that convert into marketing sourced and influenced pipeline and revenue.    

You will take ownership of marketing programs and work cross-functionally with internal stakeholders, such as Product Marketing, Business Development, Sales, and Marketing Operations, to drive measurable results.   

We’re looking for a marketer with a keen understanding of B2B buyers/buying groups and nuances of distinct personas. You will have a deep knowledge of how to engage prospects and bring them through the buying process via multi-channel marketing campaigns. You’re the ideal candidate if you are passionate about using technology and data to identify, segment, educate, and convert buyers and influencers. You are focused, creative, and numbers-oriented, with a fun-loving attitude and a desire to drive change.  

You will also: 

• Develop and execute multi-channel campaigns aligned to targeted audiences and sales objectives to support pipeline and revenue goals 
• Build marketing plans that span across affiliate networks, paid acquisition, paid search, email, mobile, and onsite, among other traditional channels 
• Work collaboratively with designers and copywriters, providing feedback and insights that help the team deliver on the campaign strategy 
• Manage the tactical implementation of marketing campaigns across functional teams, regularly report on campaign performance and provide recommendations for improvement 
• Collaborate with internal stakeholders to translate campaign strategy into marketing briefs, competitive analyses, and campaign recaps that allow us to learn and optimize 
• Be viewed as a complete business partner by Sales and as someone who drives consistent achievement and measurable outcomes that positively impact the bookings number 
• Manage the strategy for paid media in collaboration with the paid team. 
• Collaborate with fellow Demand Generation Managers to integrate new campaigns into our email nurture strategy 
• Partner closely with Business Development and Marketing Ops on the lead handoff and follow-up, including driving outreach cadence plans, monitoring lead follow-up  
• Develop efficient workflow and processes within the team and socialize across the larger organization 
• Build a reporting plan for all A/B test and campaigns, drive optimizations, improve performance to key KPIs 
   

Qualifications

• BS in Marketing, business, or related technology area 
• 4+ years' experience in B2B technology/ SaaS.   
• Track record of success developing and executing integrated B2B marketing campaigns, including goal setting, budget management, and results measurement 
• Experience in building inbound funnels and account-based marketing (ABM) programs.  
• Expertise across inbound marketing channels including organic SEO and website CRO, email marketing, content marketing, webinars, events, PPC, paid and organic social, etc. 
• Agile, passionate, focused, driven, creative, fun-loving, with a desire to drive change 
• Data-driven. Proven ability to build A/B test strategy, drive reporting frameworks and assess and analyze performance to drive optimization. 
• Must have outstanding customer focus for both internal and external stakeholders 

Additional Information

#LI-Remote

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

🏝  Flexible paid time off 
⚕️ Affordable health, dental, and vision insurance options
💪  Monthly fitness reimbursement
🤑  401(k) matching
🍼  New-Parent Paid Leave
👖  Casual work environments
🏡  Remote work

All your information will be kept confidential according to EEO guidelines.