Demand Generation Lead

FlutterFlow is a leading visual development platform that revolutionizes the way teams create, design, and deploy applications. With over 2M users across 200+ countries, FlutterFlow enables teams to build apps without extensive coding knowledge. With an intuitive visual interface, granular control over app experience and cross-platform deployment capabilities, FlutterFlow is trusted by startups and Fortune 500 companies alike to accelerate their product development and deliver innovative digital solutions quickly and efficiently.

What you will work on:

• Develop and execute the end-to-end demand generation strategy for the enterprise channel.

• Design and run targeted campaigns to drive awareness, interest, and engagement with mid-market and traditional enterprise prospects.

• Leverage ABM (Account-Based Marketing) strategies to land $70K–$200K deals across ICP segments.

• Develop lifecycle marketing initiatives that convert self-serve users into enterprise buyers.

• Build nurture and lead scoring programs to identify and accelerate sales-ready leads from the self-serve base.

• Manage paid channels (Google, LinkedIn, display, retargeting) with a focus on CAC, ROI, and contribution to pipeline.

• Launch, track, and optimize campaign performance across all relevant platforms, in partnership with design/content teams.

• Be the “player-coach” - execute while laying the foundation to hire and scale the demand generation team.

• Define tools, processes, and metrics for long-term success.

Who you are:

• 7+ years in B2B SaaS demand generation, including 4+ years focused on enterprise.

• Demonstrated success in building, scaling, and leading demand generation teams in early-stage, high-growth companies.

• Proven success in building a demand engine from the ground up and directly contributing to pipeline and revenue growth.

• Experience managing 7 figure pipeline goals, with a history of hitting targets in fast-paced environments.

• Deep understanding of the SaaS sales funnel, and the ability to align marketing initiatives with the broader go-to-market strategy.

• Experience marketing to multiple personas and knows how to create strategies to support multiple personas along long sales cycles.

• Prior experience with ABM strategies to build programs for both high ACV land and expand deals.

• Deep knowledge of marketing automation tools (e.g., HubSpot, Marketo), CRM (Salesforce), and campaign analytics.

• Strong understanding of enterprise SaaS buyer journeys, personas, and content strategies.

• Comfort working across teams (sales, product, growth, content) and with ambiguity.

• Analytical and data-driven with strong ROI focus.

Bonus Points:

• Experience in developer tools, application platforms, or low-code/no-code solution.

• Experience in GTM tools (e.g., Webflow, Clay, Notion, Common Room)

Perks & Benefits
We are a globally distributed company - 15 countries and counting! While our benefits offering varies from country to country, our goal is to provide competitive and comprehensive benefits to every member of our team, no matter where they live and work.