Demand Generation and Marketing Manager

About Wokelo:

Wokelo is a Gen-AI powered investment research platform. It automates complex research and analysis tasks, traditionally performed by humans. Wokelo is leveraged by leading Private Equity, Investment Banks, Corporate Strategy, Venture capital, and Fortune 500 firms.

Our proprietary agentic technology and state-of-the-art LLMs deliver rich insights and high-fidelity analysis in a matter of minutes, transforming how financial decisions are made. We are headquartered in Seattle with a global team, supported by renowned venture funds and industry leaders who share our vision.

About the role:

We’re looking for our first GTM (Go-to-market) hire. An experienced Demand Generation and Marketing Manager to take charge of our marketing initiatives. This role is pivotal in driving awareness and demand for Wokelo's innovative platform through a variety of channels. You will collaborate closely with our leadership team to develop and implement impactful marketing campaigns aimed at high-profile clients, such as private equity firms, investment banks, and Fortune 500 companies.

Key responsibilities:

• Marketing strategy development: Craft and implement an integrated marketing strategy to increase brand awareness, generate leads, and build a strong sales pipeline for Wokelo’s AI-driven platform.

• Multi-channel campaigns: Plan and execute multi-faceted marketing campaigns across multiple channels, including content marketing, webinars, digital advertising, as well as offline such as conferences and events to engage both inbound and outbound leads.

• Data-driven optimization: Analyze campaign performance and key marketing metrics to inform decisions, optimize strategies, and report insights to stakeholders.

• Content leadership: Oversee the creation of compelling content such as whitepapers, blogs, case studies, and other resources to engage key audiences and support the lead generation process.

• Partner marketing: Collaborate with strategic partners to expand reach and generate co-marketing opportunities that align with our growth goals.

• Budget and resource management: Ensure efficient use of marketing budgets and resources.

Who you are:

• 4+ years of experience in GTM, Demand Generation, Performance Marketing, Product Marketing, or similar roles, ideally within the B2B tech or SaaS sector.

• Expertise in executing both inbound and outbound marketing strategies with hands-on experience in using marketing automation platforms, CRM systems, and analytics tools.

• Prior experience in using tools such as Google Analytics, WordPress, Marketo, Hootsuite, LinkedIn Sales Navigator, Mailchimp, SalesForce, SEMRush, etc.

• A proven track record in content creation and marketing that drives engagement in complex industries.

• Strong analytical capabilities and a data-driven approach to measuring and improving campaign effectiveness.

• Experience working in dynamic startup environments, preferably in high-growth tech companies.

• Excellent communication and cross-functional collaboration skills, with the ability to work seamlessly across teams.

• Familiarity with AI, financial technology, or related industries is a strong advantage.

Why you’ll want to work here:

• Experience as a founding member of a Gen-AI startup team with exceptional traction with the world's largest investment banks, private equity firms and consulting firms demonstrating a strong product-market fit.

• Our platform is incredibly powerful and we push the limits of what can be achieved using AI. We challenge ourselves with problems that haven’t been solved and which don’t have any existing playbook.

• Our company is lean but well-funded, you’ll join at a time where you can impact and shape the company and function.

• Compensation: $120-175k fixed plus variable

• Benefits include:

  • Great compensation and equity packages

  • Full range insurance benefits

  • Flexible vacation policy

  • Remote work with bi-annual offsites