Demand Gen Marketing Manager

ThreatDown is looking for..

A Demand Generation Marketing Manager to drive integrated campaigns that generate qualified pipeline, accelerate buyer journeys, and fuel revenue growth across priority segments in North America and Latin America.

This role will partner closely with Product Marketing, Sales, Revenue Operations, and Digital Marketing to design, execute, and optimize full-funnel programs targeting IT leaders, security buyers, MSPs, and mid-market decision-makers.

You are equal parts strategist and operator—comfortable building campaign strategy while also rolling up your sleeves to execute, measure, and optimize.

As a channel-first cybersecurity SaaS organization, our growth depends on building strong, trusted partnerships and activating our partners with impactful co-marketing programs. This role will focus on developing lead generation through new and existing programs, and positioning ThreatDown as a best-in-class partner in the cybersecurity ecosystem.

The ideal candidate combines strategic planning with hands-on execution, thrives in cross-functional environments, and understands how to drive pipeline through partner relationships in complex, multi-region markets.

Compensation Range: $115-130K Annually

What You Will Do:

• Develop and execute multi-channel demand generation programs aligned to revenue targets and GTM priorities.
• Build persona-based campaigns targeting CISOs, IT Directors, security practitioners, MSPs, and channel partners.
• Align campaign themes to product launches, competitive plays, and seasonal priorities.
• Own EQL, MQL and pipeline generation goals for North America and Latin America.
• Partner with Sales to ensure campaign alignment, follow-up SLAs, and opportunity acceleration.
• Design mid- and bottom-of-funnel programs to improve conversion rates and deal velocity.
• Activate campaigns across paid media, email, webinars, content syndication, field marketing, partner programs, and retargeting.
• Collaborate with Content and Product Marketing to develop compelling assets (eBooks, case studies, landing pages, webinars, videos).
• Test and optimize messaging, offers, and channels to maximize ROI.
• Track and report on campaign performance, pipeline contribution, and ROI.
• Analyze funnel metrics (MQL → SQL → Opportunity → Closed Won) to identify optimization opportunities.
• Conduct A/B testing and continuously refine targeting, messaging, and spend allocation.
• Work closely with Revenue Operations to ensure proper attribution, lead scoring, and reporting accuracy.
• Maintain campaign documentation and performance dashboards.
• Support forecasting and quarterly planning processes.

Skills You'll Need to Have:

• 5-8 years of B2B SaaS marketing experience preferably within cybersecurity, IT infrastructure, or channel-first organizations.
• Proven track record of driving measurable pipeline and revenue impact.
• Experience running integrated, multi-channel campaigns in a complex buying environment.
• Strong analytical mindset with comfort in marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce).
• Deep understanding of full-funnel marketing metrics and attribution models.
• Ability to collaborate effectively across Product Marketing, Sales, and Revenue Operations.
• Strong project management skills and the ability to prioritize in a fast-paced environment.
• Bachelor’s degree or equivalent experience in Marketing, Business, or related field.

Perks & Benefit:

• Comprehensive medical, dental, and vision insurance coverage 

• Employee Referral Bonus Program   

• Wellness programs    

• 401k and employer matching for (US Employees) 

• Comprehensive Time Off policy 

• An opportunity to do something great for yourself and the world! 

(Benefits and Perks subject to change by country/region) 

Legal Language: 

(US Employees Only)

Applicants have rights under the Federal Employment Laws: 

• Employee Polygraph Protection Act   

• Know Your Rights: Discrimination is Illegal   

• Family and Medical Leave Act (FMLA) 

This is to affirm our policy of providing equal employment opportunities to all employees and applicants for employment in accordance with all applicable laws and regulations. 

Our company will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status regarding public assistance. We will ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.