Are you a supply chain professional who sees stories in spreadsheets and knows how to turn them into smart, timely inventory decisions? Are you a statistics and math nerd with a passion for motorsports? Want your analytical skills to directly influence lap times and customer satisfaction? Apex Wheels is looking for a Demand Analyst to join our growing Supply Chain team and help ensure that the right wheels are always in the right place—exactly when our customers need them.
Apex is a leading provider of high-performance automotive wheels and accessories, catering to the motorsport and performance car enthusiast community. Our mission is to provide wheels that deliver real and measurable performance and to protect consumers from a misleading industry full of fashion-focused wheels through exciting technical education.
The Supply Chain team keeps inventory flowing smoothly from vendor to customer. As our Demand Analyst, you will own the sales‑forecasting engine that powers every purchasing decision, ensuring our Demand & Inventory Manager always has a forward‑looking view of what to buy, when, and how much. Your self-starting abilities and data-driven insights will let Apex meet customer demand without tying up unnecessary capital, freeing leadership to focus on strategic expansion.
Apex’s Demand Analyst will turn raw sales and inventory data into clear, forward-looking plans that keep our shelves stocked with exactly what’s needed: never too much, never too little. In this role, you’ll translate real-world events like new fitment launches, flash sales, or sudden surges in interest into accurate, data-backed forecasts that drive smarter inventory and purchasing decisions. Your ability to identify patterns and translate them into actionable strategy will directly impact how quickly we meet customer demand, control costs, and seize opportunities.
Unlike companies selling generic, interchangeable goods, Apex designs and manufactures precision-engineered wheels for specific vehicles. Every SKU serves a distinct enthusiast, performance goal, or fitment need. This means that your forecasts have real consequences whether ensuring a driver wheels in time for a track event or avoiding dead inventory on a slow-moving spec.
You won’t just see numbers, you’ll connect them to the enthusiast community and understand why certain specs fly off the shelves while others stall. You don’t need to be a motorsports enthusiast, though it will give you a big advantage because what will make or break your success in this role is product knowledge. Non-enthusiasts will need to work closely with our Fitment Experts to gain insight into how different vehicle markets evolve and learn to separate real demand shifts from short-term noise. By diving into our catalog and understanding what makes each wheel unique, you’ll unlock forecasting precision that data alone can’t provide. This combination of technical insight and analytical thinking will help you spot issues before they escalate and identify trends before they’re widely visible.
Your core responsibility is to produce dynamic forecasts and inventory targets that guide Apex’s planning and purchasing decisions. These will inform monthly budgets, purchase orders, and broader investment strategies. This isn’t a role where you can rely on off-the-shelf demand planning software to do the thinking for you. You’ll need to evaluate the spreadsheets and logic we currently use, understand what’s driving decisions, and refine or rebuild those tools to make them even better. That requires analytical expertise, attention to detail, and the communication skills to explain your reasoning clearly to stakeholders across the organization.
Once onboarded, you’ll work with a high degree of autonomy while staying closely aligned with purchasing, customer experience, and accounting to ensure everyone is on the same page. Expect to spend a lot of time in numbers, and less time (but not no time) with people. If you love building models, challenging questionable data, and raising the flag when something looks off, you’ll thrive here. A typical week could involve recalibrating seasonality curves, reconciling stock levels to identify shortages, modeling shipping cost scenarios for the CFO, or jumping into a meeting to explain why a sudden spike in demand is likely temporary.
Over time, you’ll own the tools, cadence, and accuracy metrics that define demand planning at Apex. Your work may be individual, but your influence will be company-wide driving purchasing decisions, supporting Finance with cash flow projections, helping Customer Service set realistic ETAs, and guiding Marketing and Sales based on real inventory constraints and opportunities. Success in this role means closing the gap between data and decisions so Apex can grow smarter and leaner.
As you grow, we’ll also rely on you to explore how AI can support and scale your work. Whether it’s analyzing historical trends more deeply or automating parts of your workflow, we’ll look to you to evaluate where AI adds the most value. Before hiring more headcount, we’ll ask you to assess whether a smart tool could solve the problem. Your ability to integrate scalable, intelligent solutions into your process will be key to keeping Apex agile and data-driven.
To succeed here, you must be both technically and intellectually focused, approaching problems with a disciplined, serious mindset. You should be comfortable with a balanced mix of complex and routine tasks, maintaining stability and consistency while developing imaginative, data-driven solutions. You should be able to work alone without outside pressure, maintain tight control over the quality of your work, and meet deadlines without sacrificing accuracy. We will expect you to investigate anomalies before anyone asks, to challenge questionable data even when it’s uncomfortable, and to be comfortable making recommendations based on facts rather than opinions. Our Demand & Inventory Manager is looking forward to having some support in demand planning and has limited bandwidth to provide highly structured training. This means that you’ll be expected to self-start, in many areas, and should be comfortable being assigned a task, digging into it, and coming back regularly with questions as you are self-directedly learning our tools, systems, and products. We expect you to be the squeaky wheel in your early days, asking lots of questions and putting meetings on peoples calendars when you need to learn something from them.
This is a salaried position and is exempt from overtime. Your core team works on Pacific hours, and so you’ll need to be comfortable working on West Coast hours, regardless of what time zone you are located in.
In your cover letter, please describe a specific instance where you used new or previously untapped data to adjust a production or demand forecast. Explain what data you used, how you identified its relevance, how you integrated it into your forecast model, and what the impact was on the company’s operations or performance.
Requirements
Benefits
We anticipate up to quarterly domestic travel for this position. While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. Ability to sit at a computer terminal for an extended period. Specific vision abilities required by this job include close vision requirements due to computer work. Regular, predictable attendance is required. You’ll have a high degree of control over your working environment, as you’ll be primarily working from your home office.
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