<div class="content-intro"><p>Launched in 2018, Forethought offers the world’s most advanced AI agents for CX — enterprise-ready and built for every customer moment. Handling billions of monthly interactions for leading companies like Upwork, Grammarly, Airtable, and Datadog, Forethought’s AI agents think, act, and improve — delivering better customer experiences and scalable business impact.</p></div><h3><strong>The Role</strong></h3><p>We’re looking for a <strong>Customer Marketing Manager</strong> to build the programs that engage, retain, and grow our customer base. This role will own customer engagement efforts, lifecycle campaigns, customer advocacy, and voice-of-customer programs.</p><p>As our products, customer base, and AI capabilities rapidly scale, we need a manager who will unify customer engagement programs across our CSM, CX, sales, and marketing teams. The goal is to build a repeatable, data-driven customer marketing program that fuels adoption, expansion, and advocacy.</p><p>This role is highly cross-functional and critical to revenue, retention, and customer success.</p><h3><strong>What You’ll Own</strong></h3><p><strong style="font-size: 14px;">Customer Lifecycle</strong></p><ul><li>Build automated lifecycle journeys across onboarding, adoption, renewal, cross-sell, and upsell.</li><li>Partner with our customer support team to operationalize customer communications and reminders.</li><li>Drive revenue impact by identifying and activating expansion moments at key lifecycle intervals.</li></ul><p><strong>Customer Comms & Engagement </strong></p><ul><li>Own customer newsletters and product update announcements.</li><li>Design event-triggered campaigns using product signals, Appcues events, and Salesforce data.</li><li>Support, with opportunity to own, customer-facing webinars, events and other campaigns and programs. </li></ul><p><strong> Customer Advocacy</strong></p><ul><li>Build and scale programs for G2 reviews, testimonials, references, and referral motions.</li><li>Maintain an always-on pipeline of customer quotes, case studies, and success stories.</li><li>Capture customer sentiment (NPS, in-app feedback, surveys) and surface insights internally.</li></ul><h3><strong>What Success Looks Like</strong></h3><p>Within the first 6–12 months, success includes:</p><ul><li>Higher activation rates: measurable increases in product adoption during the first 90 days.</li><li>Expansion pipeline growth: new upsell/cross-sell opportunities sourced through campaigns.</li><li>Scalable social proof: case studies, testimonials, and quotes produced consistently.</li><li>Engaged customer base: strong email and in-app engagement across content types.</li></ul><h3><strong>Who You Are</strong></h3><ul><li>5+ years in customer marketing, lifecycle marketing, or a related B2B marketing role.</li><li>Strong storyteller with excellent writing and communication skills.</li><li>Experience building customer content across email, in-app, and more.</li><li>Highly collaborative; comfortable working cross-functionally with CS, sales, and marketing.</li><li>Analytical and curious. Driven to understand what makes customers tick and how to keep them engaged.</li><li>Organized and proactive, with strong project management skills and attention to detail.<br><br></li></ul><h3><strong>What You Get:</strong></h3><ul><li>A chance to be an early member of a hyper-growth startup with equity to match</li><li>An opportunity to help us define a new market within AI</li><li>Ability to solve challenging problems with a world-class team</li><li>A low ego company culture that is obsessed with feedback and helping each other grow</li><li>A distributed team, with a flexible approach to work that allows you to choose how you best work</li><li>Health Insurance</li><li>Paid maternity, paternity & parental leave</li><li>Company-wide wellness days</li></ul><p>If you are passionate about leveraging technology to drive positive change and thrive in a client-facing role, we want to hear from you! Apply now to join our team and help us deliver exceptional solutions to our clients.</p>