Customer Marketing Manager

Company Description

On The Stage provides a comprehensive ticketing and marketing platform designed specifically for the performing arts—from K-12 schools to higher ed music, theatre and dance departments, from community theatres to professional and regional theatres, from PACs to venues and event spaces, from dance studios to comedy clubs.

Created by theatre professionals with real experience in the tech industry, we make Broadway-caliber technology tools available to artists and live event producers to achieve their creative and financial goals.  On The Stage provides an inclusive environment that welcomes people to join us and make a difference for our client performing arts organizations.

We believe:

• Creativity thrives when artists and educators have the resources they need.

• Live Art is most successful in a sustainable environment of mutual appreciation and exchange with its audience.

• Everyone deserves access to the tools and support they need to bring their artistic visions into the world.

Our end-to-end SaaS platform includes:

• A comprehensive online ticketing system

• Public-facing promotional sites

• Configurable engagement features

• Fundraising campaigns

In your role, you can help our customers experience significant benefits from our platform's ability to produce/manage live or virtual events, increase their ticket sales, save time, and elevate the stature of their program with their audience and in the community. Our customers have sold millions of tickets via our platform, which continues to increase each month! 

We were founded by a Tony Award-winning producer and serial tech entrepreneurs with multiple eight-figure exits between them and funded by a group of angel investors experienced in technology and the Arts who are focused on empowering theatre markers with great technology. We're in the business of technology but in service to the arts.

For more information about On The Stage, visit: www.OnTheStage.com

Job Description

On The Stage (OTS) is seeking a strategic and results-driven Customer Marketing Manager to significantly drive customer engagement, product adoption, upsell opportunities, and brand advocacy within our performing arts ticketing platform. You will spend your days thinking about how to help the school theatre departments, community theatres, and professional performing arts organizations that use our ticketing and marketing platform every day sell more tickets, earn more revenue, and derive more value from On The Stage. This role will be pivotal in translating customer success into measurable and sustainable business growth.

Key Responsibilities

• Drive Renewals and Upgrades: Develop and execute campaigns designed to encourage customers to upgrade to higher tiers that meet their needs, working closely with Product Marketing to craft compelling value propositions and messaging, and coordinating with Account Managers to execute triggered campaigns to highlight OTS value pre-renewal.

• Promote Product Adoption: Drive increased feature utilization among customers through targeted multi-channel campaigns (in-product, email, social, and 1:1 communications). Collaborate with Product Marketing to build the comms strategy to launch new features, share updates, and recommend use cases, reinforcing OTS's impact on revenue growth and product stickiness.

• Develop Customer Stories: Create strategies to enable and incentivize clients to share their success stories, managing the collection and publication of long-form client narratives, videos, and testimonials. Work with the Social Media Coordinator on social-first UGC campaigns and directly solicit client contributions for blogs and webinars.

• Generate Customer Advocacy and Evangelism: Cultivate a strong base of customer advocates by developing campaigns that encourage story-sharing and facilitating referrals with the Sales team. Collaborate with the Social Coordinator to acknowledge and appreciate online endorsements and monitor public forums for advocacy opportunities.

Qualifications

• Proven experience in customer marketing campaign management, preferably within a B2B, SaaS, or technology environment.

• Strong understanding of customer lifecycle management and fluency with marketing automation platforms (e.g. Hubspot).

• Exceptional written and verbal communication skills, with a talent for crafting high-value, persuasive messaging for targeted personas.

• Demonstrated ability to collaborate effectively with cross-functional teams including sales, account management, product, and design.

• Experience creating engaging content ideation to publication, and managing projects using  systems (e.g. Asana, Notion).

• Working familiarity with common marketing technologies and platforms (e.g. Salesforce, Wordpress, Figma, Canva, video editing, social media, etc)

• A passion for the performing arts industry is highly desirable.