This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Customer Advocacy Marketing Manager in the United States.
This role is responsible for shaping and scaling a customer advocacy function that elevates customer voices and transforms them into a core driver of brand trust and business growth. You will build and execute programs that showcase customer success stories, strengthen engagement, and expand community influence across multiple channels. Acting as both strategist and hands-on builder, you will design initiatives such as case studies, reference programs, speaking opportunities, and customer recognition efforts. The role sits at the intersection of marketing, customer success, and community building, requiring strong cross-functional collaboration. You will work closely with internal teams and external customers to amplify authentic experiences that demonstrate product value and impact. This is a highly visible position in a fast-paced environment where you will create a program from the ground up and directly influence customer loyalty and advocacy strategy.
Accountabilities:- Design and implement a comprehensive customer advocacy strategy, including goals, KPIs, and program structure.
- Build and manage a customer reference program by identifying, onboarding, and nurturing customer advocates.
- Create and oversee development of customer success content such as case studies, testimonials, videos, and stories.
- Recruit and support customer speakers for webinars, conferences, industry events, and other public-facing opportunities.
- Develop and manage customer recognition and awards programs to strengthen engagement and community loyalty.
- Partner with internal teams to support and grow a thriving customer community and enable peer-to-peer engagement.
- Contribute to planning and execution of customer-focused events, including user conferences and virtual experiences.
- Track, analyze, and report on program performance to demonstrate business impact and ROI.
Requirements:
- 5+ years of experience in B2B marketing, customer success, customer marketing, or customer advocacy roles.
- Proven experience building or scaling customer advocacy programs, ideally from the ground up.
- Strong ability to create compelling customer-facing content including case studies, testimonials, and multimedia assets.
- Excellent communication, storytelling, and relationship-building skills with both customers and internal stakeholders.
- Experience working cross-functionally with sales, marketing, product, and customer success teams.
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Data-driven mindset with experience measuring program effectiveness and reporting on KPIs.
- Experience managing customer communities or large-scale events such as user conferences is a plus.
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
Benefits:
- Competitive compensation aligned with B2B marketing leadership roles.
- Comprehensive healthcare coverage including medical, dental, and vision plans.
- Flexible work arrangements supporting remote and hybrid work styles.
- Opportunity to build and lead a high-impact program from the ground up.
- Strong focus on professional growth and cross-functional collaboration.
- Exposure to executive leadership and high-visibility strategic initiatives.
- Inclusive, values-driven culture centered on collaboration and innovation.
- Opportunities to engage directly with customers and shape brand perception.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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