About the Role
The Creator Manager is responsible for owning end-to-end creator operations across paid media and organic social efforts. This role ensures that creators are sourced, briefed, managed, and delivered on time — with high-quality, on-brand assets that meet performance and storytelling needs.
This is an operational and relationship-driven role, not a strategy role. You will work closely with Creative Strategists, Junior Strategists, and Organic Social leads to execute creator-led content smoothly, consistently, and at scale.
The goal of this role is to remove friction from the creator pipeline so creative and strategy teams can focus on performance, messaging, and growth.
👥 Creator Sourcing & Talent Management
- Source UGC and creator talent using platforms like Brkaway and other creator networks
- Maintain a vetted, organized creator roster across paid media and organic social needs
- Match creators to briefs based on brand, tone, platform, and content requirements
- Build positive, professional relationships with creators to support long-term collaboration
📬 Creator Communication & Coordination
- Manage all creator communication end-to-end, including:
- Outreach and onboarding
- Brief delivery and clarification
- Deadlines and deliverable expectations
- Follow-ups and reminders
- Ensure creators clearly understand briefs, content requirements, and brand guidelines
- Proactively flag risks, delays, or misalignment to internal teams
📦 Deliverables, Deadlines & Quality Control
- Set and manage creator deliverables, timelines, and submission requirements
- Monitor submissions to ensure assets are:
- Complete
- High-quality
- On-brief
- Delivered on time
- Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed
- Ensure creators submit footage in the correct formats and specs for paid and organic use
📄 Contracts, Invoicing & Asset Tracking
- Coordinate creator contracts, usage terms, and approvals
- Ensure invoicing details are clear, accurate, and submitted on time
- Track asset delivery status and usage rights across paid and organic channels
- Partner with internal teams to ensure assets are stored, labeled, and accessible
🤝 Cross-Functional Collaboration
- Work closely with:
- Creative Strategists
- Junior Creative Strategists
- Organic Social Managers
- Paid Media teams
- Ensure creator outputs align with strategic intent, brand voice, and platform needs
- Support both paid and organic pipelines without owning creative strategy or messaging decisions
✅ Required Skills & Qualifications
- Experience managing UGC creators or influencer partnerships
- Strong organizational and project management skills
- Clear, confident written communication
- Familiarity with short-form video content (TikTok, Reels, Shorts)
- Ability to manage multiple creators and deadlines simultaneously
Comfort enforcing standards, deadlines, and expectations professionally