Waking Up is looking for a Creative Marketing Manager to bring our content and product to life across channels through thoughtful, high-quality execution. This role is for someone who thrives on making things, getting things done, and collaborating across teams to craft marketing moments that resonate.
You’ll play a central role in telling the story of Waking Up - from new content launches and teacher conversations to product features and seasonal campaigns. This role is ideal for a strong executor with creative instincts, project management skills, and a deep appreciation for clarity and good storytelling.
🎬 Video Production & Visual Creative
- Own and lead the creation of marketing videos, including UGC-style clips, trailers, testimonials, explainers, and evergreen brand assets - guiding contributors, shaping scripts, and overseeing delivery.
- Coordinate shoots, interviews, or testimonials with internal team members, teachers, and external contributors.
- Collaborate with internal designers, editors, and agency partners to bring campaigns to life visually and narratively.
- Manage video post-production with internal tools or external editors - ensuring all final outputs are brand-aligned and platform-optimized.
✍️ Copywriting & Messaging
- Write clear, compelling copy across touch-points: emails, landing pages, social captions, push notifications, ads, and scripts.
- Maintain and evolve Waking Up’s brand voice & tone across formats, balancing clarity with depth.
- Collaborate with stakeholders to translate complex or philosophical ideas into accessible, resonant messages.
📱 Social Media & Content Distribution
- Own day-to-day management of social channels (Instagram, TikTok, LinkedIn, YouTube).
- Manage Waking Up’s social media channels (Instagram, TikTok, LinkedIn, YouTube), focusing on visual and video-forward content.
- Plan and publish content that aligns with what’s happening in the app, the world, and the company.
- Monitor trends, respond to cultural moments, and adapt our social presence to expand reach while remaining brand-aligned.
📦 Campaign Execution & Project Management
- Work cross-functionally to support launches, from creative briefs to live assets.
- Manage timelines and keep collaborators aligned - ensuring content goes out the door on time and at a high standard.
- Coordinate agency work streams, give actionable feedback, and ensure quality control on all creative outputs.
đź“Š Performance & Optimization
- Track content performance and engagement across formats.
- Share learnings and help improve what we make and how we tell stories based on results.
- Evolve our formats, style, and storytelling based on what performs.
Requirements
What You’ll Bring
- 4+ years in content marketing, creative production, or brand storytelling roles.
- Experience managing creative projects and working cross-functionally.
- Comfort with video as a medium - whether writing scripts, producing UGC, or guiding post-production.
- Exceptional writing skills and a proven ability to craft messaging that is clear, human, and voice-consistent.
- Familiarity with digital marketing channels, especially lifecycle, paid social, and organic social.
- Strong creative instincts and a collaborative spirit. You can take direction, give feedback, and make ideas better.
Nice to Have
- Experience in wellness, mindfulness, or mission-driven brands.
- Light design/video editing experience (e.g., Figma, CapCut).
- Familiarity with Notion, ClickUp, or similar tools.
Why This Role Matters
This is a rare opportunity to work with a brand that’s not trying to win attention for attention’s sake. We care more about depth than hype, and we’re looking for someone who can create work that reflects that.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
- Wellness Resources