Creative Director

ABOUT US

At Vida, we help people get better- and we're helping the healthcare system get better, too.

Vida is a virtual, personalized obesity care provider that uses evidence-based treatment to help patients manage obesity and related conditions like diabetes, high blood pressure, anxiety and depression. Vida's team of Obesity Medicine-Certified Physicians, Registered Dietitians, Expert Coaches and Licensed Therapists takes a whole-person approach to care, helping people lose weight, reduce stress and improve their overall health.

By combining advanced technology with top-notch healthcare providers, Vida is breaking down the barriers that have historically kept people from getting the best care. It's trusted by Fortune 100 companies, major national payers and large providers to enable their employees to live their healthiest lives.

**Vida is authorized to do business in many, but not all, states. If you are not located in or able to work from a state where Vida is registered, you will not be eligible for employment. Please speak with your recruiter to learn more about where Vida is registered.

As Creative Director, you will be the driving force behind Vida’s brand expression, leading a team to produce compelling creative work that engages consumers, excites enterprise partners and strengthens our market presence. You will work closely with Marketing (B2B, B2C, Sales) and Product teams to ensure a unified brand experience across all external communications. Beyond creative leadership, you’ll build scalable systems, streamline processes and ensure the team operates efficiently and effectively.

• Collaborate with the creative team to continuously evolve Vida’s brand identity, ensuring a consistent and compelling presence across all marketing and sales channels.
• Lead and mentor the creative team, fostering a culture of collaboration, creativity and high standards.
• Define creative strategies that resonate with individuals seeking better health and enterprise partners investing in employee wellness.
• Champion a human-centered storytelling approach, ensuring that all creative assets connect emotionally with our audience.
• Lead the team to push the healthcare industry’s creative boundaries, bringing fresh, engaging ideas to a traditionally uninspiring space.
• Oversee and guide member testimonial campaigns, working alongside the creative team to develop compelling success stories that build credibility and inspire engagement.
• Oversee the execution of creative projects across digital marketing, advertising, print, social media and sales enablement materials.
• Implement scalable workflows and tools to improve efficiency without compromising quality.
• Manage project intake, ensuring requests are properly scoped, prioritized and assigned.
• Own and manage the creative backlog in Jira, ensuring tasks are organized, updated and aligned with business priorities.
• Manage timelines, priorities and resource allocation, ensuring deadlines are met while keeping projects aligned with brand goals.
• Lead structured creative reviews, providing feedback that refines work and elevates quality.
• Partner with Marketing teammates to develop high-impact campaigns that drive member engagement and business growth.
• Work with Product and Clinical teams to ensure messaging and brand identity reflect Vida’s evidence-based approach to health and wellness.
• Align creative strategies with business goals, ensuring every touchpoint reinforces Vida’s credibility as a leading health platform.
• Research and implement new creative tools, automation solutions and AI-driven design technologies to optimize workflows.
• Develop and maintain brand guidelines and scalable creative frameworks, ensuring consistency as Vida grows.
• Stay ahead of design trends in healthcare, digital marketing and consumer engagement, keeping Vida at the forefront of industry innovation.
• Oversee and manage creative budgets, ensuring efficient resource allocation.
• Manage contractors and agencies as needed.
• Track and process invoices, ensuring budget adherence while maintaining creative excellence.
• Negotiate vendor contracts to maximize quality and cost-effectiveness.

• 8+ years of experience in creative leadership, preferably in health, wellness or technology industries.
• Strong experience leading and scaling creative teams, with a track record of building efficient, well-organized creative operations.
• Expertise in branding, marketing campaigns and content creation across digital and traditional media.
• Advanced proficiency in Adobe Creative Suite, Figma, Google Slides and project management tools (Jira, Asana, or similar).
• Experience managing creative budgets, contractors and vendor relationships.
• Experience with a WordPress CMS is preferred.
• Exceptional organizational skills, with the ability to manage multiple projects simultaneously.
• Strong leadership and communication skills, with the ability to influence stakeholders and advocate for creative excellence.

Vida is proud to be an Equal Employment Opportunity and Affirmative Action employer.

Diversity is more than a commitment at Vida—it is the foundation of what we do. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, or Veteran status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

We seek to recruit, develop and retain the most talented people from a diverse candidate pool. We don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our platform and those we serve. Vida is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at Vida in any form without a valid, signed search agreement in place for the specific position will be deemed the sole property of Vida. No fee will be paid in the event the candidate is hired by Vida as a result of the unsolicited referral.

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